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Videology

You can create audiences containing data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then create campaigns to send your audiences to the Videology platform. After Videology manually maps your audiences in your advertiser account, your Oracle Data Cloud platform data flows into your audiences. You can then use Videology's converged TV and video advertising platform to optimize the performance of your video and display advertising campaigns.

To send your audiences to the Videology platform:

  1. Install an Videology app.
  2. Create an audience.
  3. Create a campaign.

Installing a Videology app

Use the install an app workflow to configure the following Videology apps:

If you want to target both cookies and MAIDs, install both Videology apps, create a single audience targeting first- and third-party data linked to cookies and MAIDs, and then select both apps when you create a campaign.

To install a Videology app:

  1. Log on to partner.bluekai.com and select Apps > Install Apps.
  2. Click App Catalog.
  3. Select the Media Targeting campaign solution type or filter by "Videology."
    Image of the Install Apps window with Media Targeting selected and the Videology apps
  4. Depending on the intended audience ID source you want to target, select the Videology or Videology MAID App app.
  5. In the App Name box, enter a name that identifies the app and includes its ID source (cookies or MAIDs).
  6. In the Notification Email box, enter the email addresses of anyone who should be notified about app activity.
  7. If you selected the Videology app, leave the Increase Data Delivery Overlap check box selected to enable ID swaps to match unique user IDs between Oracle Data Cloud and Videology. This enables ID swaps to be executed automatically on your site once every seven days via the platform's tag management system.
    Install Apps page
  8. Click Save.

The selected Videology app is enabled in your partner seat and you can create data campaigns to deliver your audiences to the Videology platform.

Learn more: Installing an app

Creating an audience

Select the users you want to deliver to Videology using the audience builder.

To create an audience:

  1. In the Oracle Data Cloud platform, click New Audience. The audience builder page is displayed.
    Image of the audience builder page
  2. In the Name box, enter a name that makes it easy to identify your audience and include the ID source (cookies, MAIDS, or both). The audience name should only contain alphanumeric characters, spaces, and underscores.
  3. Define your target audience by selecting first- and third-party categories from the taxonomy tree.
  4. Click the ID Sources tab. If you want to target all ID sources, you do not need to make any changes on the ID Sources tab.
  5. If you will use your audience only with the Videology app, narrow the targeting of your audience to users linked to cookies by clearing the Mobile IDs check box and then selecting the Mobile Cookie ID check box.
    Image of the Audiences window with the ID Sources tab selected and the Desktop IDs check box selected
  6. If you will use your audience only with the Videology - MAIDs App, clear the Desktop IDs and Mobile IDs check boxes and then select the Mobile Advertising IDs check box.
    Image of the Audiences window with the ID Sources tab selected and the Mobile App check box selected
  7. Click Save.

Learn more: Creating an audience

Creating a campaign

To create a campaign:

  1. On the Audiences page, select the check box for the audience that you want to send to Videology and select Create > Create Campaign.
    Image of the Create menu on the Audiences page with Create Campaign selected
    The audience is associated with the campaign and the Create Campaign window is displayed.
  2. In the Campaign Name box, enter a name that makes your campaign easy to identify and includes the ID sources.
  3. In the Basic Information section:
    • Set the start and end dates. By default , the campaign ends one year after the start date.
    • From the Status list, select the Idle status.
  4. Click Select Apps, select the Videology app that corresponds to the ID source selected for your audience (cookies, MAIDs, or select both apps), and then click Add Apps.
  5. Click Save. Videology will receive an email notification with your name, campaign ID, and the category IDs being delivered by your data campaign. Within 48 hours, Videology will use this information to map your Oracle Data Cloud platform data in their platform. If your audience contains a single category, it will be mapped at the category level. If your audience contains multiple categories, it will be mapped at the campaign level.
  6. After Videology confirms that they have mapped your audience to their segment object, go to the Campaigns page, select the check box for your Videology campaign, and click Enable. Your Oracle Data Cloud platform data will be delivered into the Videology segment object and ready for use within 24 hours.

Learn more: Creating a campaign

Related

Installing an app

Creating an audience