Data delivery

Data delivery is the process of transferring campaign data out of the Oracle Data Cloud platform and into your cookie or profile store or to a partner. After your campaign data has been delivered, you can target, model, and optimize your users on your site or on display, mobile, social, search, and other media execution platforms.

You can use one of the following data delivery methods:

• Server data transfer: Transfer campaign data into your server-side profile store via real-time POST requests, or hourly and daily batch files that you download via SFTP or Amazon S3 buckets. SDT is Oracle Data Cloud's preferred data transfer mechanism.
• JSON return: Receive campaign data in JSON format directly on the page hosting the container.

• User data API: Programmatically transfer campaign data into your profile store via a server-side API.

  Delivering data with the User Data API has limitations that you should consider:

  • The API call does not retrieve all the historic categories of a user.
  • If you use the API for data associated with a PUUID, the call does not retrieve all profiles linked to the PUUID. It retrieves only the profile that was created first.
  • If the API container is configured to update all IDs linked to a PUUID, a call to retrieve user information does not return any profiles.

Delivery Partner Receiving EU Data. To receive data for user profiles located in the European Union (EU), you must have signed Oracle's General Data Protection Regulation (GDPR) Right to Use agreement. Contact your Oracle Account Representative to obtain and sign the agreement.