Mobile integrations

You can use the Oracle Data Cloud platform to organize and classify your first-party mobile user attributes, and to activate first and third-party desktop and mobile data across mobile web, mobile apps, and m.com sites. The following table summarizes the different methods you can use to ingest and deliver data.

EU Data. To ingest and receive data for user profiles located in the European Union (EU), you must have signed Oracle's General Data Protection Regulation (GDPR) Consent and Right to Use agreements. Contact your Oracle Account Representative to obtain and sign the agreements.

Mobile ingest methods

Method	Description	Documentation
Mobile ingest - DMP clients	Deploy an Oracle Data Cloud mobile core tag on your mobile website and hybrid apps to collect and classify your online mobile user attributes.	Oracle Data Cloud core tag implementation
Mobile app ingest	Use Oracle Data Cloud iOS and Android SDKs to collect and classify mobile user attributes from your apps and hybrid apps.	Android SDK iOS SDK
Direct ingest (File)	Send the platform an offline file containing your mobile user attributes and mobile advertising IDs to rapidly onboard and monetize mobile categories.	Direct Ingest
Direct ingest (API)	Call the User Data API with your mobile user attributes and mobile advertising IDs to rapidly onboard and monetize mobile categories.	On-Demand Direct Ingest

Mobile delivery methods

Method	Description	Documentation
Server data transfer (SDT)	Receive mobile user categories tied to unique user IDs (BKUUIDs) or your partner-based UUIDs (PUUIDs) in real-time or in hourly and daily batch files.	Server data transfer
Mobile ad ID-based SDT delivery	Receive desktop user categories that are tied to a mobile advertising ID or a hashed mobile ad ID. Accepting mobile ad ID-based categories enable you to offer marketers and advertisers the ability to target Mobile app users based on their online behavior.	Accepting mobile advertising IDs in your media platform