Introduction
The Oracle Data Cloud platform is an enterprise-level, cloud-based tool that unifies your data assets and provides a common data management system for intelligently managing all your marketing and customer interaction programs. It empowers you with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.
Data In
The Oracle Data Cloud platform enables you to organize and categorize your consumer data from all sources, including your website, CRM database, and mobile apps, into a single hierarchical taxonomy.
Data Out
You can use the Oracle Data Cloud platform to activate your data across multiple media execution platforms for targeting, optimization, analysis, and modeling. Activating your data across media channels and through your channel partners allows you to unlock the value of first- and third-party data in order to drive higher performance in all your customer interactions.
Tools
The Oracle Data Cloud platform comprises the following tools that work together to enable you to centralize, acquire, monetize, and get insights on all of your data assets: