User Opt-Out and Registry
Oracle Data Cloud provides users with the ability to opt out of data collection for targeted advertising and the ability to view the third-party segments associated with their browser.
User opt-out
The way users opt out from Oracle Data Cloud data collection depends on the devices they use.
Browser-based opt-out
On browsers that accept cookies, users can opt by out visiting http://datacloudoptout.oracle.com and following the instructions on that page. This opt-out page applies to all Oracle Data Cloud systems, including the Oracle Data Cloud platform, Datalogix, Crosswise, and AddThis.
Opting out applies only to the browser-device combination used to visit the opt-out site. Users must opt out individually from each browser-device combination they use. For example, if a user has both Google Chrome and Mozilla Firefox on their home computer, they must opt out separately in each browser.
When a user opts out from a browser, we remove all data from the user's profile. We also set the ID in the cookie to zero and set an opt-out cookie on the browser so we know not to collect data in the future. If a user clears their browser cookies, our opt-out cookie is removed with the rest. As a result, data collection can begin again. The user must complete the opt-out procedure again for that browser.
Opting out by using our tool applies only to data that we collect and deliver. Users can opt out from other targeted advertising platforms by visiting the following industry sites:
- Network Advertising Initiative (NAI): http://optout.networkadvertising.org.
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
- European Interactive Digital Adverting Alliance (EDAA): http://www.youronlinechoices.eu/ and http://www.edaa.eu/
Opting out on mobile devices
On mobile devices such as smart phones, users are identified by mobile advertising identifiers (MAIDs). MAIDs are set by the operating system of the device.
Users can opt out from targeted advertising:
- By downloading the AppChoices app on their device. AppChoices is available for both iOS and Android devices. AppChoices enables users to opt out of mobile advertising from all participating providers or from specific providers, including Oracle Data Cloud.
When a user opts out from mobile advertising, we purge any data we have collected about them from our systems. We also add them to a repository of MAIDs for which data cannot be collected or delivered.
Oracle Data Cloud Registry
The Oracle Data Cloud Registry (http://datacloudoptout.oracle.com/registry/) enables consumers to view the third-party interest segments associated with their browser. The first-party data of Oracle Data Cloud platform partners is not listed in this registry. The information is sorted into groups for easier access.
