Discovery Reports

Discovery reports help you identify categories that are highly-correlated to a defined audience, media, sites, or conversion (floodlight activities) events. You can use this report to discover new audiences, extend your target audience during campaign planning, improve your campaign performance, and ultimately increase the return on your advertising dollars. The report shows how an audience correlates to the 30,000+ data categories in the taxonomy and leverages the entire Oralce Data Cloud universe, including our exclusive inventory of millions of in-market shoppers and keyword searchers.

The discovery reports enable you to:

• Expand on a specific audience: The audience discovery report can expose categories that have a strong correlation with a specific, defined and saved audience. It provides suggestions on where an audience can or cannot be found. For example, people that book hotel rooms also tend to be frequent buyers of flowers and gifts. You can use that information to include other categories in your campaign, and expand the size of your audience.
• Discover and define a new audience: The audience discovery report helps you discover a new audience by defining segments against thousands of different categories, while also viewing the volume and indexes for categories in your queried audience. For instance, an advertiser could define an audience of in-market cell phone intenders, create an audience discovery report, and then find high positive correlation demographic segments against that cell phone audience to discover the demographic profile of a buyer of cell phones. By doing so, a marketer can then customize their advertising or message based on that audience.
• Help competitive positioning without ever spending a dollar on data: When answering RFPs, advertising agencies need an edge against its competitors. The audience discovery report helps marketers quickly learn and discover an audience, while helping an RFP specialist to uncover interesting facts and characteristics about that same audience.
• Find differences between audiences and drive audience insights: Compare two different discovery reports to improve your understanding of two separate audiences. For example, use the audience discovery report to find out the defining characteristics between a male and a female Prius buyer.
• Compare audience sources: Use this tool to define any audience and have the rest of the data describe it. Use any segment and all of the other data in the Oracle Data Cloud platform will tell you more about that audience. This provides insights and intelligence.
• Plan across the entire sales funnel: Use any data point to assist you in planning across the entire sales funnel. For example, you can discover the size of a pre-qualified audience for in-market auto intenders in California and estimate the budget and impressions you should include in media planning.
• Plan without ever placing tags: Imagine a network being able to meet with an advertiser and know exactly what data plan to present to them without ever having to put data collection tags in place. For example, if you create an audience discovery report for in-market Blu-ray disc intenders, you can get a pre-qualified audience to target without having to tag the advertiser's conversion page. The audience discovery report allows networks to build data plans like never before.

To generate an audience, container, or media discovery report, click Analyze and then select the report.