3 Oracle BlueKai Platform

You can use the BlueKai Platform tools and public audience BlueKai Marketplace to organize, analyze, and activate your user data.

You can create target audiences containing third-party data purchased from the BlueKai Marketplace. Then you can create data campaigns to deliver your target audiences to display, mobile, search, social, and other media execution platforms.

The following topics provide conceptual and procedural information to guide you through managing your taxonomy, creating audiences and data campaigns, and viewing reports on the Oracle BlueKai platform.

Important:

Some of the features described in this documentation need to be enabled by an account manager and are not default settings. Some features may involve an additional cost if enabled. If you have questions, check with your account manager.

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