11Conference Intelligence

Overview

Discover the best conferences and get data feeds specific to conferences. Use conference intelligence to determine the best conferences to attend and create a target prospecting list.

The Power of Conference Intelligence

Hundreds of your target companies attend conferences each year. Leverage conference intelligence to find them. By doing so, you can generate network leads and new business. See Find Conferences My Prospects Are Attending.

Search 3,000+ conferences by keyword, location, date, and - most importantly, the number of your current prospects that will attend each event. Make the most of your conference budget by prioritizing the events with the largest prospect for you.

Use Conference Attendees List to Prospect

Conference Explorer

    How You Prioritize Conferences

    This topic is meant for Salesforce users only.

    As a coordinator, you have a lot to handle on any given basis. DataFox is here to make event management easier with its Conferences function, allowing you to prioritize conferences with valuable attendance.

    To get started, log in to your DataFox instance and navigate to the Conferences tab.

    Conferences

    The Salesforce filter in the conferences tab is to prioritize conferences for companies in your Salesforce (CRM). Salesforce is a tool that sales teams know who owns which accounts. This shows you which conferences to attend based on companies you're tracking.

    In the conferences tab, you're able to sort descending by companies in your Salesforce instance.

    We'll show you the percentage of companies attending a conference that is in your Salesforce instance to show prospect dense trade events.

    Companies in Salesforce

    Since you have quick access to high ROI conference, you can plan more effectively.

    With this instantly observable data, you now have access to clear insight about what grants most value to an event coordinator and marketing team.

      Identify Conferences to Attend

      This topic is meant for Salesforce users only.

      Public conferences are a great way for sales and marketing teams to reach out to potential leads Oracle DataFox will help you find the prospect dense conferences to initiate these conversations.

      We’ll show you how here:

      1. First, log in to your Oracle DataFox instance. Afterward, navigate to the Companies tab and select Add a Filter.

      2. When the filter window appears, scroll until you see Salesforce and select it.

      3. From here, you want to select one of your Account Owners who will identify important conferences. In our example, we’ll select Brian. Afterward, click Apply.

      4. When the Salesforce Account Owner filter is applied, the Conferences tab highlights the conferences most important to that account owner. This is a great way for reps to focus on events and meetings crucial to them.

        Conferences

      Reps can also see the number of companies they’re interested in attending each conference, allowing them to plan effectively.

      They can also add filters to the conferences themselves. So, for example, if your reps want to reach out to companies in your CRM, you can apply filters to do so.

      Follow these steps to apply filters to conferences:
      1. Select a conference of interest.

      2. Once on the Conference page, you can add a filter.

      3. Once the Filter window appears, we’ll navigate to the Salesforce object and select accounts only synced to Salesforce. Of course, you can apply filters relevant to your sales team.

        Select Accounts synced to Salesforce
      4. Now, a new list appears, guided by the filter. With it applied, your sales team knows who to reach out to.

      This is an effective way to prioritize high ROI conferences to book more meetings and close more deals.

        Find Conferences Your Prospects Attend

        This topic is meant for Salesforce users only.

        Locate Conferences for your Prospects

        You can easily find which conferences your target accounts are attending using the Conferences page.

        This page includes two columns indicating how many of your target accounts are attending that conference. You will need to create a Filter for the results to show.

        • Prospects you're Following: The number of companies in your Oracle DataFox Lists and Dynamic Lists.

        • Accounts Synced with Salesforce: The number of companies synced to your Salesforce.

        See:

        Overview of Lists

        How You Prospect by Territory or Sourcing Criteria using Filters

        Integrate with Salesforce

        As this image shows, you can use filters to include and exclude companies from a specific list.

        Lists

        With these columns, you can identify which upcoming conferences are most valuable to attend.

        Look for Conferences in a Specific Sector, Location, or Date Range

        Oracle DataFox aggregates data on thousands of conferences and makes it easy to filter them based on the following criteria:

        • Conference Name: Search the conference directory to find a specific conference. If you are unable to find it, send us a conference request, and we can build that conference list for you.

        • Location: Filter by Country or by State to participate in local events or have a specific geography.

        • Date: Include conferences by date range. By default, we only show future events. But you can include past events by expanding the date range.

        • Company Participant: Filter by company name to see all conferences a specific company is attending or sponsoring.

        • Sector: Filter by specific industry. We classify conferences into different filterable categories: Agriculture, Automotive, Big Data & Analytics, BioTech, Consumer Electronics, Digital Media, Education, Enterprise Software, Finance, Food & Beverage, Government, Healthcare, Human Capital Management, Information Technology, Investing, Logistics, Networks & Telecom, News & Media, Retail & E-Commerce, Sales & Marketing.

        Sending Conference Requests

        Look for Conferences a Specific Company is Attending

        You can also see upcoming conferences a company participates in on its profile page using the Signals feed.

        You can use the conference listing.

        Know which Conferences your Prospects are Attending

        You can use Oracle DataFox Company Signals to learn which conferences a company or set of companies are attending.

        DataFox Company Signals Overview

        1. To see a feed of which conferences your prospects are attending, go to the Signals tab in any List or Dynamic List.

          By default, Event and Marketing are part of several filters for conference location. You can add/remove filters for more accurate results.

        2. To receive alerts for new conferences your prospects are attending, you can click the bell icon in any List or Dynamic List.

          You can then filter for Events & Marketing signals to send the alert to your daily e-mail briefing or Slack channel. Our interface has updated with improved specifications for greater accuracy.

        Learn more about setting up alerts for e-mail or Slack:

        Configuring Alerts for Company Signals

        Request a Conference List

        Remember, you can always request a new conference if it's not currently available.

        Next, learn about the second major aspect of Conference Explorer:

        Use Conference Attendees List to Prospect

          Use Conference Attendees List to Prospect

          Find Target Accounts

          Now that you know which conferences you should go to (based on your existing target accounts attending), you can also find new prospects attending the conference.

          See Find Conferences My Prospects Are Attending

          Once you've found your target conferences, you find that each conference has its own conference profile page. This page includes the conference description, location, and dates.

          We even break down conference attendees by participation; and easily identify companies by participation categories, such as:

          • Exhibitors

          • Media

          • Partners

          • Sponsors

          • Speakers

          Conference Participants

          The conference list is like any other Public List in DataFox. You can view all the companies, and add them to other lists. But you cannot add or delete companies from these lists.

          Tip: Click Copy List under your settings to create a private copy of the conference list.

          Copy List option

          Once within your Conference List of interest, you can leverage the Salesforce and Other Lists columns. For more information on how to leverage the Salesforce columns, see Prioritize and Track Companies.

          For information on how to leverage Other Lists columns, see Overview of Other Lists Filter.

          • Highlight companies you're already tracking by selecting the Alert icon or Add all to List.
            All to List
          • Or, hide those companies so you're presented with only those that are net-new.

            Find Contacts of Conference Attendees

            Having contact information for individual companies can be an invaluable prospecting resource. DataFox allows you to target specific organizations for reaching out.

            You can find emails and phone numbers for key contacts at companies attending a conference. This option appears in your Customize Fields tab.

            Once done, the email and phone number of your contacts of interest appears as organized by your Customize Fields window.
            Customize Fields

            You can also track Conferences.

            Within your Conference of choice, click Add All to List or Add to List if you only want to select from specific participant types (like Partners, Exhibitors, Sponsors, and so on).

            Add All to List or Add to List options

            Now that your List has been saved, you can access it by adding it to one of your existing lists (or you can create your own).

            Create List

            Or, by returning to your Home Dashboard and clicking on the My Lists tab:

            Note: Salesforce users: With your Conference List now saved, you can filter, export, or push Contact info to Salesforce as you would from any other Oracle DataFox List. For more information, see

              Custom Requests

                Follow and Save Conferences

                Oracle DataFox now allows you to easily follow and save conferences to save you time and stay organized while preparing for events.

                Starring Conferences

                On the Conference tab, you see stars to the left of the 5,000 indexed conferences in our system. Click the Star icon to save the conference directly from this page, or click on the conference to save it.
                Star a Conference

                Accessing Starred Conferences

                Once a conference is saved or starred you can quickly access it in the future from your Dashboard.
                Starred Conferences

                Creating Alerts for Conferences

                Click on the conference of interest and click the Bell icon to setup e-mail alerts for new companies participating in an event.
                Conference Alert Preferences
                With these new features, you can keep closer tabs on the latest updates for conferences of interest.

                  Request Conference Information

                  Requesting a New Conference

                  If you would like to create or request a conference that is currently unavailable, you can contact us to do so. Simply select the Conferences tab and click the Request a New Conference button.
                  Request a new conference

                  In the Submit Ticket form, enter the conference details and click Submit.

                  Request Conference ticket

                  Oracle Support sends an email after your conference list is ready. Turnaround time for conferences is typically 1-3 days depending on the size of the conference.

                    Download Conferences

                    Download Conferences as a CSV in DataFox

                    Download Conferences allows users to customize their conference analysis by downloading conference titles, dates, locations, sectors, number of companies attending, and more.

                    The downloaded CSV file is great for teams who focus heavily on conferences and want the ability to run their own analysis.

                    Let’s see how you can easily use this flexible function.

                    Conference Download

                    1. First, navigate to the Conferences tab in your DataFox instance.

                    2. Select the Download icon to download the first thousand conferences. When you do so, a .csv document with a master list of conference information is downloaded.

                      Download to a Spreadsheet icon

                    Filter Conferences

                    If you want to increase the accuracy and hone in on specific Conference results, you can easily add filters.
                    1. Select Add a Filter under the Conferences tab.

                    2. Apply desired filters in the dialog box. Now, you can download this specific list as a CSV for fine-tuned, actionable results.

                    For details about the filter feature, see Find Conferences Your Prospects Attend.

                    Now, you have a better understanding of how to take advantage of our Conference function.