1. Configure Where is My Technician
  2. Branding

Branding

The purpose of setting up branding in Oracle’s Where’s My Technician (WMT) is to make the customer-facing experience look and feel like your company. By configuring logos, colors, and themes, you create a consistent brand image that builds trust and helps customers recognize that the communication and tracking page are coming directly from your business, not a third party. This improves professionalism, customer confidence, and overall engagement.

Business Benefits

  • Enhanced Customer Experience – A branded WMT interface makes the experience familiar and professional, reinforcing trust and credibility.
  • Consistent Brand Identity – Ensures all customer touchpoints reflect your company’s colors, logo, and messaging, strengthening brand recognition.
  • Improved Customer Engagement – Personalized look-and-feel can make notifications, messages, and appointment updates more noticeable and engaging.
  • Reduced Customer Confusion – Clear branding helps customers immediately recognize communications as coming from your company, reducing inquiries or misinterpretations.
  • Competitive Advantage – A polished, branded interface can differentiate your service from competitors and leave a positive impression.
  • Support for Customer Loyalty – A professional, cohesive experience can increase customer satisfaction and repeat business.

Use Cases

  • Consistent Customer Experience
    • Scenario: A customer receives a tracking link for a mobile worker visit.
    • Branding Impact: Using the company logo, colors, and messaging ensures the experience feels seamless and familiar, matching the company’s website or app.
    • Benefit: Customers immediately recognize your brand, boosting trust and reducing confusion.
  • Enhanced Customer Engagement
    • Scenario: Customers check the ETA of their technician multiple times.
    • Branding Impact: Branded notifications, theme colors, and configurable messages make the experience more engaging.
    • Benefit: Improves user interaction, reduces perceived wait times, and increases satisfaction.
  • Professionalism and Credibility
    • Scenario: A customer receives a mobile update using WMT link.
    • Branding Impact: A polished, branded interface signals reliability and professionalism.
    • Benefit: Increases confidence that the service is legitimate and well-managed.
  • Marketing and Upselling Opportunities
    • Scenario: The WMT page includes a branded footer or messaging.
    • Branding Impact: Companies can highlight promotions, loyalty programs, or support resources subtly.
    • Benefit: Turns a transactional interaction into a marketing touchpoint.
  • Differentiation from Competitors
    • Scenario: Multiple service providers operate in the same market.
    • Branding Impact: A unique, configurable WMT interface sets your service apart from generic, unbranded experiences.
    • Benefit: Helps customers remember your company and choose your service again in the future.