Integrate Launch with Third-Party AI and ML Insight Providers

Third-party AI/ML application integration allows the alignment of your business KPIs at an offer's design time to bring in predictability in the business outcomes.

Take advantage of the prebuilt integration between Oracle Launch Experience and third-party AI/ML insight providers. Enable a data-driven experience for your product managers and product marketers.

While creating a new offer, as a product manager you can specify expected targets and submit the new offer for analysis. Your targets can include increase in revenue, increase in margin, subscriber growth, and reduction in churn percentage.

The third-party AI/ML application returns:

The extent to which the new offer has the potential to satisfy the target.
Recommend alternate price points for the offer constituents. They are a better alternative to the original offer in terms of satisfying or beating the mentioned targets.

Third-party AI/ML application integration provides product managers with real-time insight into the projected subscription sales for released offers. It also provides a dashboard containing the offer's predicted revenue generation, channel performance, campaign performance, and subscriber penetration metrics.

Third-party AI/ML applications generate ratings between 1 and 5 stars and displays on the offer dashboard. The ratings represent the revenue from sales of the offer. Ratings are based on historical sales data and prediction of expected sales in the future.

Product managers can use this insight to:

Act on offers that don't show traction in the marketplace.
Modify offer constituents or price to improve uptake.
Perform more marketing programs to further promote the product on various channels.
Extend the validity of offers that show high potential for sales.
Easily identify offers that have shown high purchases in the past and create similar offers replicating their success.

Setting Up the Integration

To set this integration up, ensure that you have registered the 3rd-party AI/ML application and validated the integration between the applications.

For more information, see:

Implement CX Industries Framework on My Oracle Support, Document ID 2720527.1.
Integrate Data Driven Experience in Launch on My Oracle Support, Document ID 2858439.1.