Device Trade In

Configure device trade-in programs so that your customers can upgrade to the new devices by availing credits or discounts on their old devices.

You create and manage device trade-in programs from the Administration section of the Launch home page.

When you define a trade-in program, you also specify the following:

• Initiative to which the trade-in program is associated.
• Duration for which these programs are effective.
• Device specification, which could be an IMEI number or any other specification based on the response questionnaire of the trade-in device
• Redemption or benefit type where you can specify multiple values such as gift, discount, and so on.
• Whether the offer is eligible for maximum, minimum, or percentage trade-in value depending on the condition of the trade-in device.

You must define the device trade-in programs for specific product lines or categories. Doing so would ensure that all offers associated to the specified product line or category are eligible for the trade-in program.

If you don’t specify the product line or category in a trade-in program, the trade-in program will be applicable to all the offers in the Launch application. Remember that you can’t specify the same product line or category in more than one active trade-in program.

Determine the Trade-In Value

Use the trade-in questionnaire to determine the quality. This questionnaire enables the run-time system to calculate the approximate value of the trade-in device based on the responses. For example, you can start with whether the old device switches on, has physical damages, and so on. This enables other applications to estimate the value of the old device, which is then offset against the price of the new device.

You can configure another set of checklist questions covering what must be verified in the old devices that you receive as part of the trade-in program. This would help you revise the initial estimate based on the actual condition of the trade-in device. These questions could verify whether the device is locked (with an operator), screen is functioning properly, and so on.

Here are some scenarios for creating a trade-in questionnaire:

• Define one or more sets of device qualification questions with each set containing a series of questions for device trade-ins.
• Use the two response options to configure interrelated questions in several ways. For example, if the device does not turn on at all, then you do not need to consider all other questions related to whether the device is working properly to estimate the trade-in value.
• Each response in a qualifier question would have a relative value of the trade-in price of the old device as percentage reduction, minimum value, or maximum value depending on the response.
• Provide a description for each choice a user would make.