Understand Customer 360

Customer 360 provides a complete view of customer information including open opportunities, open leads, financial profile, financial accounts, financial transactions, financial accounts analytics, product recommendations based on browsing history, digital activities from marketing such as number of open mails, form submissions, and Website visits.

Customer 360 provides insights about current and prospective customers. Customers include individual contacts and households for retail banking. Customers include companies (organizations) for commercial banking. Customer 360 includes information about customers such as contact details, financial account details, financial profiles, open leads, open opportunities, email, phone, and service requests information. It acts as the single source of complete customer information.