Measure Programs

Once a loyalty program has been in use for a period of time, you measure how effective it has been in reaching your marketing objectives by setting up and administering Oracle Loyalty Analytics.

For more information on creating, modifying, and administering analytics within Loyalty Cloud, see the Creating and Administering Analytics and Reports for Loyalty guide.

Note:

The Creating and Administering Analytics and Reports for Loyalty guide is a companion document to the Oracle CX Sales Creating and Administering Analytics guide, and it assumes that you're familiar with the analytics functionality provided with Oracle CX Sales.