About This Guide (Chapter 1) 21D

Audience and Scope

This guide's intended for anyone who's involved in integrating Oracle Loyalty Cloud with Oracle Responsys Marketing Platform Cloud Service.

You must perform the integration steps described in this guide to complete your integration. If you want to set up and work with the additional features of Oracle Loyalty Cloud, see the Oracle Loyalty Cloud documentation on Oracle Help Center at https://docs.oracle.com.

Note: Throughout this guide, program_name represents the name of the Oracle Loyalty Cloud program that you're integrating with Oracle Responsys Marketing Platform Cloud Service.

Related Guides

The following table lists related guides which provide more information about tasks you might have to perform on the products covered by this integration.

Title of Guide	Guide Description
Oracle Loyalty Cloud Administering Loyalty	Describes how to set up and maintain loyalty programs, in which customers enroll in order to earn rewards, and loyalty promotions, which determine the rewards that members get for purchases, for referring other members, and for other behavior.
Oracle Loyalty Cloud Implementing Loyalty	Describes how to create, review, and define specific elements of loyalty programs for enrolled members and their respective transactions, and how to access all loyalty applications with full read writer permissions.
REST API for Oracle Loyalty Cloud	Describes the public REST APIs provided by Oracle Loyalty Cloud that are used to access data in Loyalty Cloud and construct integrations with other systems.
Administering Oracle Integration Cloud	Describes how to create, activate, and monitor integrations and processes on Oracle Integration Cloud.
Using Integrations in Oracle Integration Cloud	Describes how to create, activate, and monitor integrations and processes on Oracle Integration Cloud.
Oracle Responsys Getting Started Guide	Describes how to manage Oracle Responsys Marketing Platform Cloud Service subscriptions.

In addition to the these guides, see the online help available with Oracle Responsys Marketing Platform Cloud Service for information on how to use various tools such as Program Designer or Email Message Designer that you use during the integration.

Overview of Integrating Oracle Loyalty Cloud with Oracle Responsys Marketing Platform Cloud Service

As of the Release 13 (update 17D), Oracle Loyalty Cloud supports integration with Oracle Responsys Marketing Platform Cloud Service using Oracle Integration Cloud.

This document outlines the implementation and configuration steps that are required to integrate Oracle Responsys Marketing Platform Cloud Service with Oracle Loyalty Cloud. The integration is designed to support customers who want to take advantage of the latest capabilities of Oracle Responsys Marketing Platform Cloud Service, and leverage their existing investment in Oracle Loyalty Cloud.

Features

The prebuilt integration propagates program and member information from Oracle Loyalty Cloud to Oracle Marketing Cloud asynchronously but nearly in real time. For example, the following member attributes can be propagated:

First name
Last name
Address
Email address
Mobile phone number

Note: The attributes for this example can be changed by users by changing the integration mapping within Oracle Integration Cloud.

The integration is built on Oracle Integration Cloud. Asynchronous data transfer ensures no performance degradation. Oracle Integration Cloud has automatic retry capabilities, fault tolerance, and robust recovery to minimize IT involvement.

Limitations

Custom objects in Oracle Loyalty Cloud aren't supported by the integration.