BazaarVoice Reviews, Questions & Answers

Overview

CrowdTwist has an integration with the BazaarVoice system. This allows mutual clients to award their loyalty members points in their CrowdTwist program for engagement within BazaarVoice. Integration is achieved via a daily batch file generated by BazaarVoice and processed by the CrowdTwist platform.

Note: This requires the client to have their own BazaarVoice instance for this integration.

Actions to Award

There are two ways that loyalty members can earn points through the BazaarVoice integration:

  1. Reviews: Award points for approved product reviews
    • Users can visit client’s site and leave a product review. If the review is approved, the review details are sent to CrowdTwist for processing. Awarding is dependent on activity configuration/frequency capping.
  2. Question & Answer: Award points for providing correct answers to product questions
    • BazaarVoice allows users to pose questions about products and for other users to answer the questions. These answers are then validated by the brand and accepted if the answers were correct. if the answer is approved, the review details are sent to CrowdTwist for processing. Awarding is dependent on activity configuration/frequency capping.

Integration Setup Process

  1. Client/BazaarVoice representative enables their Standard Daily Incremental XML feed to their SFTP and generates SFTP credentials for CrowdTwist
  2. Client provides configuration details to Oracle CrowdTwist
    • SFTP Host Name (typically sftp.bazaarvoice.com for production, sftp-stg.bazaarvoice.com for staging)
    • SFTP Username & Password
    • SFTP Port (typically 22)
    • SFTP Folder (typically “/feeds”)
    • XML File Name (typically bv_{clientname}_incremental_standard_client_feed_YYYYMMDD.xml.gz)
  3. Oracle CrowdTwist configures the integration
  4. Oracle CrowdTwist platform connects to SFTP and looks for files to process

Processing Details

  • File type must be the Standard Daily Incremental Feed in XML format
  • The reviewer or answer’s email address must be passed in order to identify the user in the CrowdTwist system. If a user is not in the CrowdTwist system, no awarding will be processed
  • Once a user's review or answer is approved, it is awarded
  • If an approval is ever revoked, CrowdTwist will not remove points from the corresponding user
  • If no age or gender is present in the feed, CrowdTwist will add default age range and default gender (no value provided)

Activity Configuration

When processing the BazaarVoice generated file, the CrowdTwist platform will trigger two separate activities: “reviewed a product” or “answered a product question”. Each of these can be configured with am activity frequency cap to limit member abuse.

When configuration the activity, it is best to note that points are only awarded for approved actions by the program moderator and that points are not awarded in real-time (due to moderation & batch file processing).