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Members of a Customer Data List who meet a variety of conditions across different types of profile, third-party, and multi-channel behavioral data.
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An analytics tool within CX Audience that helps marketers analyze the performance of the audiences they create on CX Audience across all the Responsys channels. The analysis is done by using a drag and drop interface with plenty of options for charts and tables.
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A campaign message accepted by a recipient's email server, but returned to theOracle CX Audience server because the recipient's mailbox couldn't be found or was full. Reports in Insight show information on bounces by reason or by ISP.
A hard bounce represents a problem that is unlikely to be resolved, such as an invalid domain or ambiguous address.
A soft bounce represents a problem that may be resolved in a relatively short time, such as a full mailbox.
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In Oracle CX Audience, a logical entity consisting of documents that carry a message, the lists of addresses to which it will be sent, and all the other elements that make it up. The message may contain a link to an form, or it may include the personalized form embedded in the message or as an attachment.
A campaign is typically related to a particular marketing program that targets a selected group of recipients. Each recipient receives a personalized campaign.
If the campaign message includes a link to an Oracle CX Audience form, recipients can respond (usually with minimal data input followed by a single click). Responses to forms can trigger follow-up campaigns, based on the form rules specified. You can chain campaigns together to create multiple-step campaigns. See also: Form and Linked response form.
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To end a campaign that is still receiving responses (listening). Once a campaign is closed, the Oracle CX Audience servers no longer accept responses for that campaign. See also Campaign and Listening.
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Use Connect to automate the transfer of uploaded and downloaded data.
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A custom event is a signal from an external source that alerts Oracle CX Audience when notable customer activity occurs and should be recorded, or alternately when a notable activity occurs to a customer. It is defined and named at the account level. Custom events can be triggered by Form Posts, Oracle CX Audience API and Profile list uploads.
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A table from which relevant information for each record can be drawn for personalization of the campaign message or form document. One or more custom tables can be combined with a distribution list using data extraction fields.
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An event that triggers when an addressible user is added to the profile table or an existing user with opt-in status changes from 0 to 1.
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A list of your main customer contact data. In CX Audience, a List has a set of system-defined fields, but you can add custom fields to your List.
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An event that triggers when the opt-in status of an existing user changing from 1 to 0.
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Dashboards are used to summarize key performance indicators to track business performance against business targets (goals and/or benchnmarks).
Also known as management or performance dashboards.
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A field that can be used to join records in a Custom Table with records in another table. Custom Tables can have one or more Data Extraction Keys.
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An internal or external table, a SQL statement using such a table, a join of internal or external tables, or filtered view of such a table.
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A collection of tables. The tables in one database are usually related in some way. For example: a company table, a prospects table, a sales representative table, and a partner contacts table are usually related in a customer database. See also Table.
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A text file with fields separated by a specific delimiter (tab, comma, semicolon, or some other character that doesn't occur in the field values). Delimited text files are a convenient way to import information into Oracle CX Audience tables. They are sometimes referred to as tab-delimited or CSV (comma-separated values) files.
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A business intelligence or data warehouse term that refers to an attribute or a table column used for interpreting a metric in context of the business.
An Insight dimension (also known as a field in the configure report) is a data attribute that is used to categorize or filter an Insight measure. A measure by itself has no meaning if presented without the context
of a dimension.
For example, revenue by itself is meaningless if it is not put in context of a business perspective (or dimension). Revenue by time, revenue by campaign or revenue by marketing strategy gives you context as to how you want to group revenue data.
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See Live Report
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Date the given events (or Measures) occurred.
Organizing a report by Event date vs. launch date will summarize measures by the date the event occurred rather than based on the date the associated launch happened.
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To transfer data from a server to a client computer. In Oracle CX Audience, to save records from a data source in comma-delimited (CSV) format for viewing or manipulation in another program. See also: Import
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Export of raw data about recipient events and their lookup values, programs, forms and campaign launches.
Contact Event Data are used to support automated synchronization of external databases and to provide full access to raw behavioral data for external processing.
This feature was called Feeds in RI 6 release 6.7.x and prior, but starting with 6.8.x, the feature was renamed Contact Event Data.
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A table in a database residing outside Oracle CX Audience. Data from an external table is made accessible to Oracle CX Audience through an external table connector.
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A connection established to a table in an external database. You establish an external connector by specifying the database location and a valid database login. The external table is then treated like any other table in your account. It can be previewed, filtered, used in an SQL statement to create yet another data source, or serve some purpose in a campaign.
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A single data item, such as Name or Address, in a table. Also referred to as a column in relational databases such as Oracle and Microsoft SQL Server. The field names in a table and in any forms that use it must be identical.
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A special kind of data source or view derived by applying one or more conditions to another data source, including external connectors, and other views. In each case, the view identifies a subset of the records of the underlying data source.
A filter may have a organizational hierarchy. For example, in the time filter, you may have Year --> Quarter --> Month and Date.
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A tool used to create a filter on a list. You can use the Filter Designer to create filters over the Contact Database. See also: Filter Designer drop zones.
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Areas within Filter Designer for placing Filter rules. There are two drop zones:
- Profile Attributes
- Interactive Attributes (behavioral or load information)
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File Transfer Protocol. FTP was defined in 1971 to provide a protocol for transferring files between computers.
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Global settings are normally set once and rarely changed, and may affect multiple areas of the application. These include setting your home page logo, time zone, default character set and recipient locale.
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The majority of your audience for a program, which you "set aside" while you compare the effectiveness of two or more campaigns. In Program, you can define a random holdout group using an Allocation Switch or a filter-based holdout group using a Data Switch. With a Performance Switch, the holdout group is automatically sent to the winning path (the path containing the campaign deemed most effective).
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The Home page provides information relevant to your account, including Campaign Performance, Campaign Launches, Recent Programs, Connect Jobs and Account Usage. It also provides direct links to all parts of Oracle Responsys. The Resource Center present information valuable to marketing professionals, including webinars, white papers, reports and news.
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To transfer data from a client computer to a server. In Oracle CX Audience, to append records from an external file to an existing data source in your Oracle CX Audience account. See also: Export
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An internal data source created from multiple tables in which a specified field contains identical values. For example, if the Email field for a row in Table A contains the same value as the Email field for a row in Table B, the row in the resulting join table has all the fields from both of the matching rows. You can narrow the join table by selecting a subset of the joined fields.
You can join internal or external data sources, but not with each other.
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A customer contact database, also known as Profile List or Contacts List.
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Group of contacts from a list that is generated by applying profile and behavioral rules as selection criteria.
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In Insight, a measure is a numerical measurement representing the calculations
gathered from your account, and applied to your
selected/defined Insight reports.
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Permission status value noting agreement to receive messaging.
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Permission status value noting lack of permission to receive messaging.
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A field used to uniquely identifies records in a custom table. Custom tables may have one or more primary keys.
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Profile Extensions are tables used to store additional attributes that define behavioral, demographic or profile preference characteristics of your contacts. Profile Extensions holds aggregated data for a contact. There’s a one-to-one relationship between a contact's record in a Profile Extension and the contact's record in the Profile table.
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A promotional campaign sends an offer to a mailing list. It normally contains a link to a landing page where the recipients can opt in or make a purchase.
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When importing or exporting Connect jobs, you may choose
to include special processing for decrypting files you’ve encrypted with PGP/GPG, or encrypting files with PGP/GPG for later decryption by your systems. This allows you an extra level of security.
Unlike a user's private key, which is kept secret, a public key may be given to anyone with whom the user wants to communicate.
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The act of making an audience live.
Unpublish means to stop the downstream system from using an audience.
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An action that offers an alternative way to modify a custom table: deleting records based on the records in another data source; deleting records with duplicate information in a specified field; or deleting records based on conditions you specify.
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The person associated with an email address in your campaign's distribution list. In some contexts, a person to whom a campaign message is actually delivered (as opposed to a person whose address was skipped or bounced).
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In a data source, a unit of individual fields, such as Name and Company, in which values are (or can be) stored. A table usually consists of many such records. Also referred to as a row in relational databases such as Oracle and SQL Server.
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Segment groups divide a list into segments, which provides a better understanding of the composition and characteristics of your populated list values and clientele. After creating customer-specific segmentation conditions or rules, you can insert and control dynamic content in campaigns, personalize variables in your campaign messages and form documents, or track overall performance of a given segment in a campaign. Example: A PurchaseBand segment group to include segments for 0 purchases, 1 to 5 purchases, and 6 or more purchases.
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A formal statement, using industry-standard Structured Query Language (SQL), by which information is derived from an internal or external data source. For example, SELECT NAME FROM CUSTOMER is an SQL statement that requests information from the NAME field in a CUSTOMER table within a database. (Note: Creating SQL statements requires technical database knowledge.) SQL statements enable complex logical combinations of conditions on database tables and fields. See also: Filter.
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See Custom Table
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System fields are defined and reserved by Oracle CX Audience. You may not delete or retitle them. All system fields end in an underscore.
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A named collection of records stored in a database, similar to the rows in a spreadsheet. Each record consists of multiple fields (sometimes called columns) such as FirstName and Address. Tables are stored in folders you share with other users of your account. There are several ways to create a table, and tables can serve several purposes: a table can contain addresses of people you want to receive campaigns, addresses of people who've opted out of receiving campaigns, supplemental (profile) data about people in your distribution list, or responses from people who've received campaigns. A single table can serve more than one of these purposes in a given campaign. Oracle CX Audience can match and pull (extract) data from multiple tables, using each table's data extraction fields to match records appropriately.
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Transactional campaigns are typically used for purchase confirmations and similar communications. They have no automatic suppression, no footers and no automatic opt-out mechanism.
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A table field in which the existing value is automatically incremented whenever the record is updated (as a consequence of either sending out a campaign or receiving form responses). Update frequency fields facilitate RFM analysis.
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A new segmentation strategy within CX Audience that allows you to create and prioritize segments within an audience. Segment data is included when you publish the audience to external systems, such as Responsys. This helps marketers do more relevant targeting within an audience and helps prevent message fatigue.