Installing the BlueKai Data Activation app

Important: Oracle BlueKai is now known as Oracle DMP. This change in name may not immediately reflect everywhere in the Oracle Eloqua user interface.

The BlueKai Data Activation app is used in your Oracle Eloqua campaign to classify your Oracle Eloqua segments and import them into your Oracle DMP data management platform.

Important: To request access to this feature, please contact your BlueKai CSM and provide the following information:
  • Eloqua instance name

  • Eloqua site ID

  • BlueKai seat name

  • BlueKai seat ID

  • Data Pool Type

To install the BlueKai Data Activation app:

  1. Follow the installation URL provided by your BlueKai CSM.
  2. Log in with your Eloqua credentials, if required.
  3. Click Accept and Install.
  4. Log in with your Oracle DMP credentials if required.
  5. Click Accept.
  6. Click Proceed.

The app is now installed and can be viewed in your Apps list (Settings An image of the Settings menu icon, which is represented by a black cog. > Apps, under the Platform Extensions section). Select an app to view a description, reinstall, or uninstall it. You can also check its status and dependencies.

Warning: Selecting the Reinstall option An image of the Reinstall icon, which is represented by an arrow pointing down towards a horizontal line. for an app will force you to go through the entire installation process again. The app will be unavailable for all users during the reinstall.

Learn more

Oracle DMP documentation: Activating Eloqua email marketing data

Oracle Cloud Marketplace: BlueKai Data Activation app

Adding the BlueKai Data Activation app to your campaign

BlueKai Data Activation Cloud Action app, Installation, BlueKai, ID swap, DMP, segments, Match Multiplier