Configuring the app to display personalized content

After the Dynamic Content app is installed, all users within your Eloqua instance can insert dynamic content from Oracle Content Marketing into emails and landing pages. Each email or landing page can have one or more configured instances of the app on the canvas.

Prerequisites

To configure an app instance to display personalized content:

  1. Create or open an email or landing page.
  2. Click Cloud Content to open the Cloud Content menu, which lists all available content services.
  3. Locate the Dynamic Content service, either by scrolling through the list or searching with the search box.
  4. Drag the Dynamic Content service onto the asset, and place it where you want it to appear.
  5. Double-click the element to configure the app. The Cloud Content Configuration window opens.
    1. Select a business unit from the list.

      An image of the Cloud Content Configuration window. A red arrow is pointing at the Business Unit drop-down list.

    2. Click the Content tab to locate a content asset to insert, either by scrolling through the list or searching with the search box or filter options.
    3. Click an asset to be the default. The asset will be highlighted in blue and contain a check mark.

      An image of the Cloud Content Configuration window with an asset selected. The selected asset is highlighted in blue and contains a checkmark.

    4. Click the Personalization tab to select a personalization option and/or see a preview of how personalized content will display.
      • Personalize: The Personalize tab allows you to select a personalization option.

        An image of the Personalization tab, which can be found in the Cloud Content Configuration window. The Segment and Persona option is selected.

        • Do not Personalize: Select this option to display the asset set as default to every contact.
        • Segment + Persona: Select to display a content asset that has been personalized according to the filter configuration. The latest approved content asset that matches the filer configuration will be displayed to all contacts within the Eloqua segment mapped to the corresponding Content Marketing persona
      • Preview: Click to preview an approximation of which content assets will display for specific personas. Select a persona to preview the corresponding content asset.

        An image of a preview that shows what content assest will display for the selected Persona. The Persona is selected is highlighted by a red box.

  6. Click Save Content. When your settings have finished saving, you will see a green Save Successful bar.
  7. Click the X icon to exit the screen. Within the asset editor, the app status will display Configured.

    An image of the App Status displayed as Configured.

  8. Click Save to save the asset.

Dynamic content from Oracle Content Marketing is now available on your email or landing page. We recommend test sending your email or previewing your landing page to preview your asset's appearance.

Learn more

Dynamic Content app

Installing the Dynamic Content app