Oracle Guided Campaigns app
Oracle Guided Campaigns, formerly known as Oracle Fusion Marketing, is an Oracle Eloqua app that provides a self-service process for creating brand-approved and personalized, reference-based email campaigns for targeted accounts. With Oracle Guided Campaigns, marketing and sales teams can do the following:
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Build more targeted audiences
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Intelligently score and identify qualified opportunities
Oracle Guided Campaigns automatically runs account-based marketing and sales campaigns, allowing sellers to focus on engaging customers while spending less time on low-value activities and leads. Marketers can spend more time on strategy and less time on managing multiple systems for campaigns and content search.
What can I do with Oracle Guided Campaigns?
| Unified revenue operations | Make it super simple for marketing and selling organizations to align around the single goal of quality opportunity generation. |
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| Sales empowerment | Empower sellers to drive brand-approved, ongoing engagement with customers and prospects by easily creating campaigns with relevant and recommended content. |
| Distributed marketing | Enable regional and field marketing teams to send simple, targeted campaigns using approved content and audiences. |
| Partner/dealer/franchise engagement | Extend marketing and sales capabilities to partners or franchisees for better insights and more aligned outreach. |
Requirements for Oracle Guided Campaigns
Oracle Guided Campaigns requires the following products:
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Oracle Eloqua
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CRM integration in Oracle Eloqua (for connecting with your CRM)
(Note: Oracle Sales required for Automatic Opportunity Qualification.)
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User license to access Oracle Guided Campaigns
Each user must have enabled Oracle Guided Campaigns user licenses in Oracle Eloqua. Learn more about Oracle Eloqua licensing.