Account Engagement Overview dashboard

The Account Engagement Overview dashboard provides an account-centric view of marketing metrics. It organizes marketing metrics by account rather than leads, channel, or product.

By default, the dashboard shows information for your top engaged accounts from the last two weeks. You can use the filters to change the date range.

Click a link below to find out more about this dashboard:

Learn more by watching this video!

Good to know

  • This dashboard refreshes every 24 hours.
  • Accounts are determined using either the account to contact linkage or the contact's company name. For example, if a contact has an account linkage, the activity is associated to the linked account name. Whereas, if a contact does not have a linked account, the activity is associated to the company name. You can use the Account Source column to understand the source of the account name.
  • Account engagement is measured using the total email clickthroughs, form submissions, page views, and external activities.
  • Unless otherwise noted below, forwarded messages count toward the metrics in this dashboard. For example, if a contact forwarded an email, and the recipient clicked a link, the recipient's clickthrough would count towards the clickthrough metrics in this dashboard.
  • To access a dashboard report in Insight, click . The dashboard reports are available in Insight in the following location: Shared Folders / Dashboard Reports / Account Engagement.

Dashboard filters

Use the Filters section to filter the dashboard based on activity date. The following filter is available:

  • Date Range: The activity time frame of the dashboard. Accounts must have clickthroughs, form submits, external activities, or page views during this time frame to be included.

Dashboard metrics

Metric Description
Account Contacts

The total contacts associated with the account.

Tip: To view contacts that performed the activities, open the Top Engaged Accounts report and drill down to contact details.

Total Clickthroughs The total clickthroughs. This includes multiple clicks by the same recipient. System Action links are not tracked.
Total Form Submissions The total forms submitted. This includes multiple submissions by the same contact.
Total Page Views The number of times that a page was viewed. A visitor might view the page multiple times during a visit and this metric counts each of those views. One page view is counted every time the page is loaded.
Total External Activity The amount of activity that occurred outside of Oracle Eloqua. For example, attending a trade show. The data associated with an external activity is uploaded Oracle Eloqua. For more information, see External assets and activities.

Understanding the charts on the dashboard

Top Engaged Accounts

This chart shows a comparison of clickthroughs, form submissions, page views, and external activities for the accounts within the specified date range. Click to view the Top Engaged Accounts report.

This image shows the Top Engaged Accounts chart

Activity Timeline by Account

This chart shows the total clickthroughs, form submissions, page views, and external activities for an account within the specified date range. You can select any account using the drop-down above the chart name. You can also use the search functionality in the drop-down to search for accounts. Search will begin after you type 3 characters.

This image shows the account activity timeline chart

Accounts Summary

This chart shows the total number of contacts, clickthroughs, form submissions, page views, and external activities for the top 100 accounts within the specified date range. Click Report Details to view the Top Engaged Accounts report.

This image shows the Accounts Engagement summary chart

Learn more

Top Engaged Accounts report

Account Activity

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