Email Authentication
The goal of email authentication is to improve confidence in the authenticity of email messages in order to improve overall confidence in email as a trustworthy communications channel.
Several ISPs have made it clear that in order to gain reliable delivery to the inbox, instead of delivery to bulk or "spam" folder, authentication is required. The measures of authentication required will vary from ISP to ISP and is determined by the individual ISP’s policy.
Authentication can reduce the impact of spam, spoofing, and phishing attacks. This helps protect the integrity of the domain owner's brand.
- Spoofing - method of forging another entity's identity (e.g., the "From" address) onto an email in order to get users to open a message
- Phishing - method of tricking recipients into giving out personal information, such as credit card numbers or account passwords, often by spoofing the origins of the email (e.g., a user's bank, credit card company, or familiar merchant)
Several senders who have been subject to chronic spoofing and phishing issues have declared that recipients may safely discard any email claiming to be from their domains if valid authentication is not present in the message.
The key measures of email authentication used today are
- Sender Policy Framework (SPF)
- Domain Keys Identified Mail (DKIM)
- Domain-based Message Authentication Reporting and Conformance (DMARC)
- Transport Layer Security (TLS)
Email Deliverability
Email deliverability is all about maximizing the potential number of emails that reach target inboxes. How well you perform depends on how your organization:
- Manages email sender reputation
- Maintains email lists
- Ensures a quality database
- Acquires email addresses
- Manages bounces
Email deliverability and privacy matter now more than ever. New and existing laws up the stakes for companies that don’t comply with standards and regulations. And today’s email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing. Getting your message delivered is vital to revenue performance.
Eloqua Branding and Configuration
Eloqua helps maximize deliverability of your email communication through a combination of technology solutions, services/relationships, and client tactics/best practices. All new Subscription customers receive Oracle Eloqua account(s) with a non-branded configuration. Before sending your first campaign, your account must convert to using a branded domain.
The main benefits of Eloqua Branding and Configuration:
- Improved deliverability. Coupled with existing Eloqua measures, it improves the likelihood of reaching the recipient’s Inbox.
- Maintain corporate identity through sub-domain. Improved branding as email arrives from info.client.com for example rather than en25.com.
- Remove doubt as to the origin of an email and control reputation. Only you can deploy from a unique IP. You will establish deliverability on a subdomain that you control (rather than a domain shared by hundreds of senders).
The main elements of branding in your Eloqua install include:
- Branded sending From domain
- Branded bounceback envelope domain
- Branded DNS
- Branded image domain
- Branded application domains
- Branded tracking domains
- Branded microsites/landing pages