Oracle Marketing CX Tag Core Module

This section describes the features of the Core module within the Oracle CX Tag.

In this section:

Client ID Management — Learn how to use your own IDs for visitors on your website using Client ID Management.

What is the Core Module?

The Core Module is a component of the CX tag that is equipped with a set of product-independent methods to facilitate event tracking for various Oracle Marketing products. The parameters captured by the Core module are published to an event hub and are available for use by any of the products in the CX Tag.

Some of the capabilities enabled by the CX Tag include data pipeline management, plugin management, cookie management, client ID persistence etc.

The Core Module can be leveraged to help you with the following capabilities:

• Deploying multiple products in the CX tag with a single line of JavaScript to deploy

• Capability to set your internal system ID as a visitor ID and persist it locally during the session

• Provide common communications methods for sending data to endpoints

• Management of operations on cookies

• Provide options for adding scripts to the HTML page in runtime.

• Enable the product modules to tap the data pipeline and reuse data collected by any of the modules with the help of mutations. Mutations can be added into the pipeline to do any necessary transforms on the data flowing through the pipeline. This includes inspecting, augmenting, modifying data, removing data, or eliminating that payload completely from the pipeline.

• Capability to integrate the tag with hybrid mobile apps

• Collect common attributes like browser attributes, system attributes etc.

• Capability to manage plugin lifecycle

• Data transmission from the browser to server