Callbacks
The Callback API is used to manage callbacks. Callbacks inform Responsys of the URL you want to receive notifications for events that happen in Responsys.
Callbacks will tell Responsys that after an event happens, send an event notification to a callback URL. Here are some use cases where you might implement callbacks:
- In the event a failed, bounced, or skipped email event happens, notify the callback URL so that marketers can take action
- After successful email delivery, notify the callback URL so that marketers can implement subsequent marketing activities