Definitions of Rule Parameters for Merging Members into a Profile List

Name Type Description
insertOnNoMatch boolean Indicates what should be done for records where a match is not found (true = insert / false = no insert).
updateOnMatch string (enum)

Controls how the existing record should be updated.

Valid values:

  • NO_UPDATE
  • REPLACE_ALL
matchColumnName1 string (enum)

First match column for determining whether an insert or update should occur.

Valid values:

  • RIID_
  • CUSTOMER_ID_
  • EMAIL_ADDRESS_
  • MOBILE_NUMBER_
  • EMAIL_MD5_HASH_
  • EMAIL_SHA256_HASH_
matchColumnName2 string (enum)

Second match column for determining whether an insert or update should occur (optional).

Valid values:

  • null
  • RIID_
  • CUSTOMER_ID_
  • EMAIL_ADDRESS_
  • MOBILE_NUMBER_
  • EMAIL_MD5_HASH_
  • EMAIL_SHA256_HASH_
matchColumnName3 string

DO NOT USE.

This attribute is no longer supported, but you may still see it in the response body of some APIs. For backward compatibility, it may be present in the request body but it must be set to null.

matchOperator string (enum)

Controls how the Boolean expression involving the match columns is constructed to determine a match between the incoming records and existing records.

Valid values:

  • NONE
  • AND
optinValue string (enum) Value of incoming opt-in status data that represents an opt-in status. For example, “1” may represent an opt-in status.
optoutValue string Value of incoming opt-out status data that represents an opt-out status. For example, “0” may represent an opt-out status.
defaultPermissionStatus string (enum)

This value must be specified as either OPTIN or OPTOUT and would be applied to all of the records contained in the API call. If this value is not specified explicitly, then it is set to OPTOUT.

Valid values:

  • OPTIN
  • OPTOUT
htmlValue string Value of incoming preferred email format data. For example, “H” may represent a preference for HTML formatted email.
textValue string Value of incoming preferred email format data. For example, “T” may represent a preference for Text formatted email.
rejectRecordIfChannelEmpty string

String containing comma-separated channel codes that if specified will result in record rejection when the channel address field is null. Channel codes are as follows:

E - Email

M - Mobile

P – Postal address

For example “E,M” would indicate that a record that has a null for Email or for Mobile Number value should be rejected.

This parameter can also be set to null or to an empty string. By specifying null or an empty string, this validation will not be performed for any channel, unless overridden by the matchColumnName1 setting. When matchColumnName1 is set to EMAIL_ADDRESS_ or MOBILE_NUMBER_, then the null or empty string setting is effectively ignored for that channel. For example, if a merge rule has matchColumnName1 set to EMAIL_ADDRESS_, the system will reject a record without an email address, even if the rejectRecordIfChannelEmpty is set to null.