Creating links in personalization
To code a link, use the HTML anchor tag.
The following example creates an external link to Google with a hard-coded query string that searches for the word “golf”:
<a href=”http://www.google.com?q=golf”>Search for Golf Clubs</a>
The following illustration shows how the link is generated.
The following example creates a link to a form:
<a href=”${form(‘user preferences’)}”>Email Preferences</a>
In this example, a link to the internal form processor is created when the personalization occurs. This link is an encoded URL to the Interact form processor. The following diagram illustrates this flow.
