Skipped Addresses

There are several reasons why a contact in your distribution list may be skipped (meaning the message is not sent to the address associated with that contact).

Explicit suppression is a common cause of "skips," and addresses can be suppressed through several mechanisms: instance-wide and message-specific suppression lists, message-specific lists of addresses to avoid, and message-specific lists of domains to avoid. There is also a list of domains that can receive only text messages, so the required message format may not be available for a particular address.

Reasons for skipped records are:

  • Invalid email address – Or – Bad email address

    The address is malformed. At launch time, the software uses a detailed set of Internet standards for determining the validity of each address in your distribution list.

  • Email domain is suppressed.

    The address belongs to a domain that is explicitly suppressed.

  • Email address is suppressed.

    The address is explicitly suppressed.

  • Missing data for $fieldName$

    There is no data available to fill in the named text replacement field ($fieldName$) in the message document.

  • Personalization error: message

    The cited error (message) occurred during personalization of the message.

  • Suppressed

    (Test launches) The address is explicitly suppressed, belongs to a domain that is explicitly suppressed, or contains a string that appears in the list of censored words for your account.

skipped addresses, invalid email address, bad email address, email domain suppressed, email address suppressed, missing data, personalization error, suppressed email address