File Layouts for Launch State

NOTES:

  • All timestamps are presented in UTC with this format: DD-Mon-YYYY HH24:MI:SS, where DD is the day, Mon  is the month abbreviation (Jan for January), YYYY is the year, HH24 is the hour expressed in 24-hour notation (00 through 23), MI is minutes, and SS is seconds.

  • Post-19A, if you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. This update applies to all channels and does not impact the CED behavior as CED retains an unchanged ‘snapshot’ of values.

Launch State

Field Name

Type and Max Length

Null?

Description/Comments

ACCOUNT_ID

NUMBER

NO

Account number (for example. 1234)

LIST_ID

NUMBER

 

Numerical identifier for the List object used by the Campaign

EVENT_CAPTURED_DT

TIMESTAMP

NO

Date and time the system was informed about the event

EVENT_STORED_DT

TIMESTAMP

NO

Date the event transaction was stored into the Event DB

CAMPAIGN_ID

NUMBER

 

Numerical identifier of the specific campaign

LAUNCH_ID

NUMBER

NO

Numerical identifier of the launch instance

EXTERNAL_CAMPAIGN_ID

VARCHAR2(255)

 

A string value matching the campaign name assigned by your Web analytics package for the specific campaign

Used to associate system events to events and data in your Web analytics package

SF_CAMPAIGN_ID

VARCHAR2(255)

 

A string value matching the ID of the associated Salesforce campaign object

Only used with Connect for Salesforce integration.

CAMPAIGN_NAME

VARCHAR2(255)

 

 

Name of the Campaign.

LAUNCH_NAME

VARCHAR2(255)

 

Used internally

LAUNCH_STATUS

CHAR(1)

NO

The state of the campaign launch at the time of the event row.

See Launch Status Values for more information.

LAUNCH_TYPE

CHAR(1)

NO

The method by which the campaign was launched.

See Launch Type Values for more information.

 

LAUNCH_CHARSET

VARCHAR2(255)

 

Language character set for the campaign.

Normally, this value is either ISO-8859-1 or UTF-8, but depends on the exact campaign configuration.

PURPOSE

CHAR(1)

 

Campaign purpose: Promotional or Transactional.

P = promotional

T = transactional

SUBJECT

VARCHAR2(255)

 

The campaign’s subject line.

Can include built-in functions, as this the raw subject line as configured in the Campaign Dashboard.

DESCRIPTION

VARCHAR2(4000)

 

Campaign Description, as entered in the Campaign Dashboard.

PRODUCT_CATEGORY

VARCHAR2(255)

 

Ignored

PRODUCT_TYPE

VARCHAR2(255)

 

Ignored

MARKETING_STRATEGY

VARCHAR2(255)

 

Marketing Strategy Category as configured in the Campaign Dashboard.

Possible values are configured in the account’s Administrative Configuration screens available to the admin user.

 

MARKETING_PROGRAM

VARCHAR2(255)

 

Marketing Program Category as configured in the Campaign Dashboard.

Possible values are configured in the account’s Administrative Configuration screens available to the admin user.

LAUNCH_ERROR_CODE

VARCHAR2(255)

 

 

LAUNCH_STARTED_DT

TIMESTAMP

 

 

LAUNCH_COMPLETED_DT

TIMESTAMP

 

 

CUSTOM_PROPERTIES

 

YES

Not applicable to LAUNCH_STATE. If included in the feed, the default value is null.

DISPATCHABLE_TYPE

VARCHAR2(100)

NO

Optional. Campaign type associated with the LAUNCH_STATE record:

PromotionalCampaign = Promotional email campaign

TransactionalCampaign = Transactional email campaign

WebformCampaign = Oracle Responsys form

PushIOCampaign = Push campaign

MobileInAppCampaign = In-App campaign

MmsCampaign = MMS campaign

SmsCampaign = SMS campaign

PROGRAM_ID

NUMBER

YES

Optional. Numerical identifier for the given program. Only has a value when the launch occurred through Program.

BRAND_ID

NUMBER

YES

Optional. Brand ID associated with the campaign (by way of the profile list associated with the campaign).

CREATOR_NAME

VARCHAR2 (255)

YES

Optional. Login username of the person who created the campaign.

CUSTOM_PROPERTIES