Salesforce Campaign Influence Analysis User

Code Name

Salesforce Campaign Influence Analysis Duty

Job Roles

This duty role is related to the following job roles:

Subject Areas

This duty role secures access to the following subject areas:

SF - Campaign Influence

Business Questions

This duty role secures access to data that can answer the following business questions:

What Campaign helped winning the most revenue last year?
What is the cost of an opportunity and Won opportunity from a marketing (campaign) spend perspective?
What was the ROI of the marketing campaigns based on the influence model set in SFDC?
What was the ROI of the marketing campaigns that were run in the last quarter or during the last year?
Which Campaign generated the highest pipeline in the current quarter?
Which Campaigns of the current year have the most number of Opportunities associated?

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