Salesforce Primary Campaign Influence Analysis User

Code Name

Salesforce Primary Campaign Influence Analysis Duty

Job Roles

This duty role is related to the following job roles:

Subject Areas

This duty role secures access to the following subject areas:

SF - Primary Campaign Influence

Business Questions

This duty role secures access to data that can answer the following business questions:

What Campaign helped winning the most revenue last year using Primary Campaign Influence model?
What Campaigns of the current year has the most number of Opportunities associated (where Campaign is the Primary Campaign)?
What is the cost of an opportunity and Won opportunity from a marketing (campaign) spend perspective, using Primary Campaign Influence model?
What was the ROI of the marketing campaigns based on the influence model set in SFDC, using the Primary Campaign influence model?
What was the ROI of the marketing campaigns that were run in the last quarter or during the last year, using the Primary Campaign influence model?
Which Campaign associated as Primary generated the highest pipeline in the current quarter?

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