Customer Lifetime Value Model Parameters

The Application Preferences Interface is enhanced to include CLTV model parameters which deal with handling the missing value of the historical time series data of the income statement. The user inputs on data and imputation technique will help enhance the imperfect historical time series data and make it ready for more accurate forecasts.

The CLTV model parameters input  from the Application Preferences Interface provides the customer more control over the Lifetime Value model with a dedicated front end User Interface – greatly enhancing customer experience and app usabilit.

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