Prepare Mobile Push and Web Push Campaigns in Advance

Responsys Program's Prepare Campaign stage now supports Mobile Push Campaigns and Web Push Campaigns.

• This feature enhances the push messages construction ahead of time to ensure they are ready for delivery at the specified time.
• You can proceed with either a Send Mobile Push Campaign or a Send Web Push Campaign stage after preparing the campaign. 
• This enhancement improves campaign send time throughput by optimizing audience creation and caching during the preparation stage. 
• It is particularly useful for campaigns that need to be sent at specific times, such as flash sales. 
• Ensure that you specify the same campaign in both the Prepare Campaign and Send Push/Web Push Campaign stage

Allowing for more efficient and proactive campaign preparation and execution.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

For more information, please visit our Responsys Help Center: Program > Prepare Campaign content. 

Access Requirements

This enhancement is available to all accounts with the 24A Update.