New Attributes for Deliverability Status Reason and Deliverability Status Change Date

Data Directors may now review the reason for a recipient’s latest Deliverability Status change and the date of latest change without reviewing the Contact Event Data (CED) output. This information is visible via new List attributes for Deliverability Status Reason and Deliverability Status Change Date.  These are available for Email, SMS, mobile apps, and Web Push channels.

Similarly, a new Permission Status Change Date attribute exists for the Email channel and the SMS channel.  The Permission Status Date attribute already existed for mobile apps and Web Push channels.

Date values are stored in the pod’s database time zone.  The data viewer displays the value in the account’s time zone.

The new attributes are:

• Profile List (Email and SMS)
  • EMAIL_DELIVERABILITY_REASON_
  • EMAIL_DELIVERABILITY_DATE_
  • EMAIL_PERMISSION_DATE_
  • MOBILE_DELIVERABILITY_REASON_
  • MOBILE_DELIVERABILITY_DATE_
  • MOBILE_PERMISSION_DATE_
• App Channel List (mobile apps) and Web Push List
  • CHANNEL_DELIVERABILITY_REASON_
  • CHANNEL_DELIVERABILITY_DATE_

More efficient insights into deliverability changes.

Steps to Enable

You don't need to do anything to enable this feature.

Access Requirements

This enhancement is available to all accounts with the 24A Update.