Salesforce Integration App Enhancements

• Expanded Attribute Mapping in Campaign Response Action

  • Users can now map “default” and “responded” attributes from Eloqua to Salesforce during the synchronization of campaign responses.
  • These attributes correspond to configurable response flags on the Eloqua default response screen, enabling more granular and accurate tracking of campaign engagement.
  • Controlled Availability

• Support for Dynamic Dates in Campaign Action

  • Campaign actions now support dynamic (variable-driven) dates.
  • Marketers can use dynamic tokens to trigger or schedule Salesforce campaign updates based on real-time campaign or contact data, streamlining time-sensitive workflows.

• Improved Default Mappings for Marketing Activity Configurations

  • The app now provides updated, pre-configured mappings for all common marketing activity types (such as email sends, opens, clicks, etc.).
  • These mappings align with the most typical user needs, helping teams save time during setup, reduce manual mapping errors, and adhere to best practices.

Business Benefit: These updates help users work more efficiently, improve the accuracy of marketing data, and make it easier to keep Eloqua and Salesforce systems in sync—so both Marketing and Sales teams can focus more on engaging customers and less on manual updates.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

The Expanded Attribute Mapping in Campaign Response Action enhancement is being released in controlled availability and users will need to request access by submitting an SR with Oracle Support. All other Salesforce enhancements are available without an SR. 

Tips And Considerations

NOTE: This functionality is expected to be included in the CX Apps 25.11 (Nov 21, 2025) release.