Contact Event Data (CED): CUSTOMER_ID attribute population for all WhatsApp and RCS events

A CUSTOMER_ID attribute is now available for the Contact Event Data (CED) output of all WhatsApp and RCS events. This field is automatically populated with the CUSTOMER_ID_ value associated with each subscriber in the profile list. If a subscriber does not have a CUSTOMER_ID_ assigned, the CUSTOMER_ID field will remain empty.

Business Benefits:

• Enhanced Data Consistency: Ensures uniform tracking of customer interactions across WhatsApp and RCS channels by associating events with unique identifiers.
• Improved Personalization: Enables more accurate targeting and segmentation by reliably linking events to individual subscriber profiles.
• Supports Compliance: Helps maintain audit trails and data integrity, supporting compliance and reporting requirements.

Steps to Enable and Configure

You don't need to do anything to enable this feature.