Landing Page Subject Area for Performance and Conversion Insights

Landing Page Subject Area now provides dedicated analytics to evaluate landing page performance. Built in Oracle Analytics Cloud (OAC), it enables teams to track key engagement metrics and gain actionable insights.

By combining dimensions such as marketing segments, tactics, emails, and forms, marketers can assess content effectiveness, identify engagement trends, and uncover opportunities to optimize outcomes.

Business Benefits: 

• Provides clear visibility into landing page engagement and performance
• Enables marketers to measure effectiveness of content and touchpoints
• Supports optimization of landing pages based on visitor behavior and submission trends
• Connects landing page performance to broader marketing tactics and segments

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

How to Start Using

• Access the subject area via Marketing > Analytics in Oracle Analytics Cloud
  • Look for Subject Area: FMK – Landing Page Analysis

Tips and Considerations

• Use date and date range dimensions to identify performance trends and seasonality
• Combine landing page data with marketing tactics and segments for deeper insights

Access requirements

• Ensure users have appropriate roles:
  • Marketing Analytics Viewer or Marketing Data Analyst
• Requires the Marketing Orchestration Add-on for Fusion Unity Data Platform. Please contact your account manager for more information.