Oracle Eloqua Connection for Campaign Orchestration

Streamline campaign execution by integrating Fusion Unity Data Platform Data Orchestration with Oracle Eloqua to seamlessly activate customer data across marketing campaigns. This feature enables users to send attributes to Eloqua contacts, accounts, and custom objects while creating segments, shared lists, and account groups directly from Fusion Unity. With configurable field mappings and match keys, organizations can ensure accurate synchronization and maintain data consistency across systems.

Business Benefits:

  • Streamlines campaign execution by connecting Fusion Unity insights directly to Eloqua
  • Enhances personalization through enriched customer and account data
  • Reduces data silos and manual integration efforts
  • Improves data accuracy with configurable mapping and matching logic

Steps to enable and configure

Available as part of the Data Orchestration feature.

Tips and considerations

How to Start Using

  1. Configure Oracle Eloqua connection within Data Orchestration
  2. Define field mappings and match keys
  3. Select target objects (contacts, accounts, custom objects) and activation actions

Tips and Considerations:

  • Carefully define match keys to prevent duplicate or mismatched records
  • Validate field mappings during initial setup and after schema changes
  • Coordinate data governance between Fusion Unity and Eloqua teams
  • Test synchronization flows before deploying to production campaigns

Access requirements

  • Ensure users have appropriate roles:
    • Marketing Administrator (ORA_FMK_MARKETING_ADMINISTRATOR)
    • Marketing Manager (ORA_FMK_MARKETING_MANAGER)
    • Customer Data Platform Administrator (ORA_FMK_CUSTOMER_DATA_PLATFORM_ADMINISTRATOR)
  • Requires a subscription to Oracle Eloqua. Please contact your account manager for more information.