Add the Field to the Landing Page Layout

Add the multiline text formula field you created, to the landing page so that similar account results render in that field. Here's how you add:

1. Enter an active sandbox.
2. Navigate to Configuration > Application Composer > Standard Objects > Account > Pages > Application Pages > Landing Page Layouts.
3. Create a copy of the Landing Page layout and add the Similar Accounts formula field you created.
4. Save your changes.
   
   

At the end of the configuration, you can see the similar accounts showing up on the Accounts page.