1Overview of LinkedIn and Sales Integration

Integrating LinkedIn with Oracle Sales lets sales teams leverage social insights and improve their sales effectiveness.

Once you integrate LinkedIn with Oracle Sales, you can map sales accounts, contacts, and leads with LinkedIn profiles using the LinkedIn Sales Navigator.

As a salesperson, you can improve sale prospects by:

• Viewing the LinkedIn profile of a contact
• Getting introduced to the contact
• Connecting with the contact by sending InMails or messages

This image shows some tasks you can perform after integrating LinkedIn with Oracle Sales.

You can sync Oracle Sales records such as accounts, contacts, and leads with LinkedIn profiles. You can view a person's LinkedIn profile and their company's profile that match your records in Oracle Sales using the LinkedIn Sales Navigator. You have the option to save the companies in lists to group them based on the business opportunities.

There maybe times when you don't have any contacts in a company or an industry but you plan to conduct business with that company or expand your business into that industry. The LinkedIn Sales Navigator helps you find profiles by specifying personas needed for your business and save them as leads or contacts. You can connect with any LinkedIn profile or send them a message on LinkedIn from Oracle Sales. You can enrich existing Oracle Sales data using the additional data from LinkedIn profiles.

The information and interactions returned from LinkedIn are called Writebacks and are saved in Oracle Sales as LinkedIn interactions. Writebacks can be activity writebacks, contact writebacks, or lead writebacks. Writebacks can be activity writebacks, contact writebacks, or leads writebacks. All these interactions are saved in Oracle Sales as LinkedIn interactions.