Use Recommended Programs to Trigger Actions

Unlike imports, actions aren't triggered automatically. Actions must be triggered based on certain conditions (such as contact activity gathered by Eloqua, or lead score increase tracked by Eloqua).

Use the Program Canvas in Eloqua to set up the conditions under which leads and contacts are created or changed from Eloqua to Fusion Sales.

The actions you've created in the integration app (such as the Create Lead action), can be used as steps in the Program Canvas. When a contact enters the program, they will be subject to the configured steps, depending on the Program definition and conditions specified.

As an example, you might want to configure a program to create a Lead in Fusion Sales, whenever a contact is created in Eloqua.