Case Study

A case study is used to define the scope of this playbook. The case study is based on a fictitious company named Vision Corp., a global high-tech company that sells laptop and multiple server product lines to businesses and other organizations. Vision Corp. has recently acquired some software companies to diversify into the software business, First Software and Softgear, and their customers.

Suppose you are the data steward manager for Vision Corp's Sales and CDM implementation. In your application, you may find that a customer account, for example Acme Corp., may have been created multiple times. as Acme, Acme Corporation, Acme Corp, and so on, depending on the source system (Vision Corp., First Software or Softgear) of the records. Consequently, sales transactions are scattered across multiple sales accounts preventing a comprehensive view of the customer, Acme Corp. You may want to resolve these duplicate records by maintaining a single account as the main record so that all the duplicates are viewed and managed as a single account.