CRM - CRM Interaction Activity Real Time
Description
The CRM Interaction Activity Real Time subject area lets you get real-time insights into interactions related to activities. The activities include a range of engagements, including emails, calls, meetings, and other communication events.
Use this subject area to engage with customers more effectively, improve your internal processes, and optimize customer-related activities in real-time.
Business Questions
This subject area can answer the following business questions:
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Do specific team members excel in response times or quality of interactions?
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What are the most preferred communication channels for customer interactions?
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Are there seasonal trends or patterns in customer engagements?
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Which types of activities and interactions lead to the highest customer engagement?
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Which team members or sales representatives are most active in terms of interactions?
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Are there any bottlenecks or inefficiencies in our activity management processes?
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Are certain channels more effective in generating positive customer responses?
Job Roles
The following job roles secure access to this subject area:
Duty Roles
The following duty roles secure access to this subject area:
Primary Navigation
Navigator > Sales > Activities
Time Reporting
This subject area doesn't report historical data.
Time dimension is linked to CRM - CRM Interaction Activity Real Time."Interaction"."Start Time".
Transactional Grain
This subject area returns the granular data of Activity based Interaction.
Special Considerations
By default, the 'implicit' fact table for this subject area is the Interaction Fact. This means that in the absence of any Activity related metric, a report would return all the data assocaited at the Interaction level. To report on Interactions for Activities, select an Activity-related metric from the subject area.