How do I undo enrichment of an enriched account?

In certain scenarios, you may have to undo enrichment of a Dun & Bradstreet (D&B) enriched account and associate it again with Oracle Account and Contact Enrichment by Dun & Bradstreet to get the right updates for your account.

Let's see some examples:

In the UK, when a private limited company goes public, D&B creates a new company record with a fresh DUNS number, and it obsoletes the old DUNS number and records of the company. In such a case, you have to restart the enrichment to get the latest updates for your account.
In a rare case, enrichment can result in an incorrect operation and a Sales account is updated with incorrect D&B company data.

In such cases, you can undo the existing enrichment and redo it so that right data is updated in the Sales account records. Here’s how you undo enrichment:

Go to Navigator > Sales > Accounts.
Select a D&B enriched account you don't want to enrich any longer.
On the Accounts page, click Actions and select Undo Enrichment.
Save your changes.

Note:

After undoing the enrichment, your account unlinks from D&B, but the old data remains. Redo the enrichment so that the latest data from D&B replaces the old data.
The enrichment sync jobs won't run for accounts unlinked from enrichment.