View Competitor Information Outside Opportunities

Sales administrators can store a many details about sales competitor companies. As a salesperson, you can associate competitors with opportunities to get insight into which competitors may have won a deal against your company.

You can also use competitor details when you want specific information about a competitor during a sales deal. Here's how to view competitor information:

1. Navigate to Sales > Competitors.

2. Select a competitor in the list and view the details.

3. Here's a summary of information that gets stored about competitors in their profiles:

   Field	Description
   Organization Name	Name of the competitor.
   Name Suffix	Value appended to the name of the Organization Name for the competitor.
   Chief Executive Name	Name of the competitor company's chief executive officer or highest-level employee.
   Line of Business	Line of business of the competitor company's products.
   D-U-N-S Number	Dun & Bradstreet Corporation unique nine-digit identification number for the competitor company.
   Organization Size	Size of the competitor company.
   Year Established	Year the competitor company was first started.
   Threat Level	Perceived threat level of the competitor in closing deals, such as low, medium, and high.
   Year Incorporated	Year the competitor company was first incorporated.
   Stock Symbol	Stock symbol for the competitor company in the financial markets.
   Fiscal Year End Month	Month that the competitor company closes its fiscal year.
   Dun & Bradstreet Corporation Credit Rating	Credit rating of the competitor company with Dun & Bradstreet Corporation.
   Privately Owned	Indicates the competitor company is privately owned.
   Minority Owned	Indicates that the competitor company is minority owned.
   Small Business	Indicates that the competitor company is a small business.
   Status	Status of the competitor record, either active or inactive.

   This table shows the information available in the details tabs of the Edit Competitor page:

   Item	Description
   SWOT Analysis	Strength, weakness, opportunity, and threat (SWOT) value for a competitor. This analysis helps you understand, plan, and craft an effective competitive strategy when facing a competitive threat on a deal.
   Product groups	Product groups the competitor company is associated with. You can associate product groups using the Competitive Presence node in the desktop UI customer pages.
   Opportunities	View historical and current opportunities associated with the competitor.
   Attachments	Attachments are files, free-form text, or URLs that can give you information that helps you position products or solutions against specific competitors.
   Internal Experts	Internal experts are people in your company who are experts on the competitor.
   Geographies	Geographies where the competitor company is present.
   Industries	Industries where the competitor competes with your company.

You can also view revenue at stake for the competitor. The Revenue at Stake area in the Edit Competitor page shows the revenue that potentially could be lost to the competitor. The data comes from product or product group revenue on the opportunities where the customer is present.

You may want to view notes associated with the competitor, if entered by the administrator. Notes are stored in the contextual area of the Edit Competitor page.