What's the difference between a response and an interaction?

A response signifies a recorded reaction of a prospect or contact to a sales or marketing activity. An interaction is a record of communication between your company and the prospect or contact or customer.

The following table outlines the key points about responses and interactions:

Responses	Interactions
A response can be converted into a sales lead for further qualification or sales opportunity to be pursued and included in sales forecasting.	An interaction is recorded when a communication occurs with customer contacts by means of any communication channel such as e-mail, phone, direct mail, or web.
Responses received by phone, e-mail, or web are saved and positive responses can be converted to sales leads and opportunities.	An interaction is typically created for each outbound and inbound communication. An outbound communication is initiated by a company employee such as a salesperson by a phone call, or marketing manager by means of an e-mail campaign. An inbound communication is initiated by a prospect or contact by means of web activity or through a call center.
Responses are typically captured by automated processes or are imported in the application.	Interactions for a particular customer or contact can be viewed in Customer Center.
A response captures information specific to the sales or marketing activity such as source codes and specific destination URLs.	The channel details on a marketing treatment include the option to create interactions when a response is created.