Sales Motions

A sales motion defines a sales strategy for a particular customer segment, product set, or selling scenario. It provides a workflow for the sales organization to follow and the steps required to achieve a specific sales objective.

Sales motions capture sales strategies for different product classes and market segments and help salespeople align to those strategies. They provide a framework that improves your chances of closing the deal.

Most sales organizations need only about half a dozen sales motions. For example, if your organization sells both equipment and software, or sells to both the private and public sectors, you likely need different strategies and processes for each.

When you create a sales motion with the help of AI agents, you:

• Capture and refine your organization’s best practices.

• Generate objectives and high-value activities that salespeople can follow to meet those objectives.

• Define the criteria the agent uses to evaluate each opportunity and determine whether sales motion objectives are met.

As the sale progresses, salespeople and sales management can see whether objectives and their suggested activities are in progress, completed, or still pending.