Audience and Scope

This guide provides conceptual information and procedures needed to implement customer data management-specific components and features of your application.

You can use this guide to implement customer data management capabilities such as duplicate identification, duplicate resolution, address verification, and data enrichment. This guide assumes that the application is up and running at a basic level, as described in the use case contained in the Getting Started with Your Sales Implementation.

This guide also assumes that you have done additional setup for Core Sales following the Implementing Sales guide.