Marketing Manager (Job Role)

Leads coordination of marketing messaging, segmentation, communication channels, and campaign launches. Manages the marketing system, protocols and standards to optimize platform usage.

Role Hierarchy

The Marketing Manager job role directly and indirectly inherits these roles.

  • Marketing Manager
    • Behavioral Intelligence Management

    • Customer Data Platform Management

    • Marketing Automation Management

    • Marketing Content Approval

    • Marketing Content Creation

    • Marketing Content Publishing

    • Marketing Content View

    • Marketing Digital Media Management
      • Marketing Digital Media Publishing

      • Marketing Digital Media View

    • Marketing Message Management

    • Marketing Program Management

    • Marketing Template Management
      • Marketing Template Usage

Duties

This table lists the duties assigned directly and indirectly to the Marketing Manager job role.

Duty Role Description

Behavioral Intelligence Management

Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality.

Customer Data Platform Management

Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality.

Marketing Automation Management

Manages marketing automation.

Marketing Content Approval

Approves all content produced by 'Marketing structured content creation' Role

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

Marketing Content Publishing

Publishes all content approved by 'Marketing Content Approval' Role

Marketing Content View

Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Marketing Digital Media Publishing

Publishes all digital media managed by 'Marketing Digital Media Management' Role

Marketing Digital Media View

Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Marketing Program Management

Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Marketing Template Usage

Consumes marketing templates spanning email, landing page, tactic and block templates.

Privileges

This table lists privileges granted to duties of the Marketing Manager job role.

Granted Role Granted Role Description Privilege Privilege Description

Behavioral Intelligence Management

Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality.

Manage Behavioral Intelligence

Allows the management of behavioral intelligence

Customer Data Platform Management

Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality.

Manage Customer Data Platform

Allows the management of customer data platform

Marketing Automation Management

Manages marketing automation.

Activate Marketing Automation

Allows the activation of marketing automation

Marketing Automation Management

Manages marketing automation.

Create Marketing Automation

Allows creation of marketing automation

Marketing Automation Management

Manages marketing automation.

Delete Marketing Automation

Allows deletion of marketing automation

Marketing Automation Management

Manages marketing automation.

Publish Marketing Automation

Allows publication of marketing automation

Marketing Automation Management

Manages marketing automation.

Update Marketing Automation

Allows for updating marketing automation

Marketing Automation Management

Manages marketing automation.

Validate Marketing Automation

Allows validation of marketing automation

Marketing Automation Management

Manages marketing automation.

View Marketing Automation

Allows viewing of marketing automation

Marketing Content Approval

Approves all content produced by 'Marketing structured content creation' Role

Approve Structured Content

Allows approval of structured content

Marketing Content Approval

Approves all content produced by 'Marketing structured content creation' Role

Download Structured Content

Allows download of structured content

Marketing Content Approval

Approves all content produced by 'Marketing structured content creation' Role

View Structured Content

Allows viewing of structured content

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

Create Structured Content

Allows creation of structured content

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

Delete Structured Content

Allows deletion of structured content (only non-published content can be deleted)

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

Download Structured Content

Allows download of structured content

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

Update Structured Content

Allows for updating structured content

Marketing Content Creation

Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing

View Structured Content

Allows viewing of structured content

Marketing Content Publishing

Publishes all content approved by 'Marketing Content Approval' Role

Download Structured Content

Allows download of structured content

Marketing Content Publishing

Publishes all content approved by 'Marketing Content Approval' Role

Publish Structured Content

Allows publishing of structured content

Marketing Content Publishing

Publishes all content approved by 'Marketing Content Approval' Role

View Structured Content

Allows viewing of structured content

Marketing Content View

Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing

Download Structured Content

Allows download of structured content

Marketing Content View

Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing

View Structured Content

Allows viewing of structured content

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Create Digital Media

Allows creation of digital media

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Delete Digital Media

Allows deletion of digital media

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Download Digital Media

Allows download of digital media

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Publish Digital Media

Allows publication of digital media

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

Update Digital Media

Allows for updating digital media

Marketing Digital Media Management

Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing

View Digital Media

Allows viewing of digital media

Marketing Digital Media Publishing

Publishes all digital media managed by 'Marketing Digital Media Management' Role

Download Digital Media

Allows download of digital media

Marketing Digital Media Publishing

Publishes all digital media managed by 'Marketing Digital Media Management' Role

Publish Digital Media

Allows publication of digital media

Marketing Digital Media Publishing

Publishes all digital media managed by 'Marketing Digital Media Management' Role

View Digital Media

Allows viewing of digital media

Marketing Digital Media View

Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing

Download Digital Media

Allows download of digital media

Marketing Digital Media View

Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing

View Digital Media

Allows viewing of digital media

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Create Marketing Message

Allows creation of marketing message using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Delete Marketing Message

Allows deletion of marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Preview Marketing Message

Allows the previewing of marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Proof Marketing Message

Allows the proofing of marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Publish Marketing Message

Allows publication of marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Update Marketing Message

Allows for updating marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

Validate Marketing Message

Allows validation of marketing message created using a template

Marketing Message Management

Manages marketing message assets created, spanning emails and landing pages.

View Marketing Message

Allows viewing of marketing message created using a template

Marketing Program Management

Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.

Create Marketing Program

Allows creation of marketing program

Marketing Program Management

Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.

Delete Marketing Program

Allows deletion of marketing program

Marketing Program Management

Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.

Update Marketing Program

Allows for updating marketing program

Marketing Program Management

Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.

View Marketing Program

Allows viewing of marketing program

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Archive Marketing Block Template

Allows the archiving of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Archive Marketing Message Template

Allows the archiving of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Create Marketing Block Template

Allows creation of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Create Marketing Message Template

Allows creation of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Create Marketing Tactic Template

Allows creation of marketing tactic template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Delete Marketing Block Template

Allows deletion of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Delete Marketing Message Template

Allows deletion of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Delete Marketing Tactic Template

Allows deletion of marketing tactic template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Publish Marketing Block Template

Allows publication of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Publish Marketing Message Template

Allows publication of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Publish Marketing Tactic Template

Allows publication of marketing tactic template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Unarchive Marketing Block Template

Allows the unarchiving of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Unarchive Marketing Message Template

Allows the unarchiving of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Update Marketing Block Template

Allows for updating marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Update Marketing Message Template

Allows for updating marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Update Marketing Tactic Template

Allows for updating marketing tactic template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Validate Marketing Block Template

Allows validation of marketing block template

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Validate Marketing Message Template

Allows validation of marketing message template, such as email or landing page

Marketing Template Management

Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.

Validate Marketing Tactic Template

Allows validation of marketing tactic template

Marketing Template Usage

Consumes marketing templates spanning email, landing page, tactic and block templates.

View Marketing Block Template

Allows viewing of marketing block template

Marketing Template Usage

Consumes marketing templates spanning email, landing page, tactic and block templates.

View Marketing Message Template

Allows viewing of marketing message template, such as email or landing page

Marketing Template Usage

Consumes marketing templates spanning email, landing page, tactic and block templates.

View Marketing Tactic Template

Allows viewing of marketing tactic template