Marketing Manager (Job Role)
Leads coordination of marketing messaging, segmentation, communication channels, and campaign launches. Manages the marketing system, protocols and standards to optimize platform usage.
Role Hierarchy
The Marketing Manager job role directly and indirectly inherits these roles.
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Marketing Manager
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Behavioral Intelligence Management
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Customer Data Platform Management
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Marketing Automation Management
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Marketing Content Approval
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Marketing Content Creation
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Marketing Content Publishing
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Marketing Content View
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Marketing Digital Media Management
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Marketing Digital Media Publishing
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Marketing Digital Media View
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Marketing Message Management
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Marketing Program Management
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Marketing Template Management
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Marketing Template Usage
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Duties
This table lists the duties assigned directly and indirectly to the Marketing Manager job role.
Duty Role | Description |
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Behavioral Intelligence Management |
Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality. |
Customer Data Platform Management |
Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality. |
Marketing Automation Management |
Manages marketing automation. |
Marketing Content Approval |
Approves all content produced by 'Marketing structured content creation' Role |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
Marketing Content Publishing |
Publishes all content approved by 'Marketing Content Approval' Role |
Marketing Content View |
Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Marketing Digital Media Publishing |
Publishes all digital media managed by 'Marketing Digital Media Management' Role |
Marketing Digital Media View |
Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Marketing Program Management |
Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs. |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Marketing Template Usage |
Consumes marketing templates spanning email, landing page, tactic and block templates. |
Privileges
This table lists privileges granted to duties of the Marketing Manager job role.
Granted Role | Granted Role Description | Privilege | Privilege Description |
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Behavioral Intelligence Management |
Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality. |
Manage Behavioral Intelligence |
Allows the management of behavioral intelligence |
Customer Data Platform Management |
Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality. |
Manage Customer Data Platform |
Allows the management of customer data platform |
Marketing Automation Management |
Manages marketing automation. |
Activate Marketing Automation |
Allows the activation of marketing automation |
Marketing Automation Management |
Manages marketing automation. |
Create Marketing Automation |
Allows creation of marketing automation |
Marketing Automation Management |
Manages marketing automation. |
Delete Marketing Automation |
Allows deletion of marketing automation |
Marketing Automation Management |
Manages marketing automation. |
Publish Marketing Automation |
Allows publication of marketing automation |
Marketing Automation Management |
Manages marketing automation. |
Update Marketing Automation |
Allows for updating marketing automation |
Marketing Automation Management |
Manages marketing automation. |
Validate Marketing Automation |
Allows validation of marketing automation |
Marketing Automation Management |
Manages marketing automation. |
View Marketing Automation |
Allows viewing of marketing automation |
Marketing Content Approval |
Approves all content produced by 'Marketing structured content creation' Role |
Approve Structured Content |
Allows approval of structured content |
Marketing Content Approval |
Approves all content produced by 'Marketing structured content creation' Role |
Download Structured Content |
Allows download of structured content |
Marketing Content Approval |
Approves all content produced by 'Marketing structured content creation' Role |
View Structured Content |
Allows viewing of structured content |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
Create Structured Content |
Allows creation of structured content |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
Delete Structured Content |
Allows deletion of structured content (only non-published content can be deleted) |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
Download Structured Content |
Allows download of structured content |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
Update Structured Content |
Allows for updating structured content |
Marketing Content Creation |
Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing |
View Structured Content |
Allows viewing of structured content |
Marketing Content Publishing |
Publishes all content approved by 'Marketing Content Approval' Role |
Download Structured Content |
Allows download of structured content |
Marketing Content Publishing |
Publishes all content approved by 'Marketing Content Approval' Role |
Publish Structured Content |
Allows publishing of structured content |
Marketing Content Publishing |
Publishes all content approved by 'Marketing Content Approval' Role |
View Structured Content |
Allows viewing of structured content |
Marketing Content View |
Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing |
Download Structured Content |
Allows download of structured content |
Marketing Content View |
Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing |
View Structured Content |
Allows viewing of structured content |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Create Digital Media |
Allows creation of digital media |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Delete Digital Media |
Allows deletion of digital media |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Download Digital Media |
Allows download of digital media |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Publish Digital Media |
Allows publication of digital media |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
Update Digital Media |
Allows for updating digital media |
Marketing Digital Media Management |
Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing |
View Digital Media |
Allows viewing of digital media |
Marketing Digital Media Publishing |
Publishes all digital media managed by 'Marketing Digital Media Management' Role |
Download Digital Media |
Allows download of digital media |
Marketing Digital Media Publishing |
Publishes all digital media managed by 'Marketing Digital Media Management' Role |
Publish Digital Media |
Allows publication of digital media |
Marketing Digital Media Publishing |
Publishes all digital media managed by 'Marketing Digital Media Management' Role |
View Digital Media |
Allows viewing of digital media |
Marketing Digital Media View |
Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing |
Download Digital Media |
Allows download of digital media |
Marketing Digital Media View |
Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing |
View Digital Media |
Allows viewing of digital media |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Create Marketing Message |
Allows creation of marketing message using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Delete Marketing Message |
Allows deletion of marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Preview Marketing Message |
Allows the previewing of marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Proof Marketing Message |
Allows the proofing of marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Publish Marketing Message |
Allows publication of marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Update Marketing Message |
Allows for updating marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
Validate Marketing Message |
Allows validation of marketing message created using a template |
Marketing Message Management |
Manages marketing message assets created, spanning emails and landing pages. |
View Marketing Message |
Allows viewing of marketing message created using a template |
Marketing Program Management |
Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs. |
Create Marketing Program |
Allows creation of marketing program |
Marketing Program Management |
Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs. |
Delete Marketing Program |
Allows deletion of marketing program |
Marketing Program Management |
Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs. |
Update Marketing Program |
Allows for updating marketing program |
Marketing Program Management |
Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs. |
View Marketing Program |
Allows viewing of marketing program |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Archive Marketing Block Template |
Allows the archiving of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Archive Marketing Message Template |
Allows the archiving of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Create Marketing Block Template |
Allows creation of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Create Marketing Message Template |
Allows creation of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Create Marketing Tactic Template |
Allows creation of marketing tactic template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Delete Marketing Block Template |
Allows deletion of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Delete Marketing Message Template |
Allows deletion of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Delete Marketing Tactic Template |
Allows deletion of marketing tactic template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Publish Marketing Block Template |
Allows publication of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Publish Marketing Message Template |
Allows publication of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Publish Marketing Tactic Template |
Allows publication of marketing tactic template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Unarchive Marketing Block Template |
Allows the unarchiving of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Unarchive Marketing Message Template |
Allows the unarchiving of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Update Marketing Block Template |
Allows for updating marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Update Marketing Message Template |
Allows for updating marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Update Marketing Tactic Template |
Allows for updating marketing tactic template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Validate Marketing Block Template |
Allows validation of marketing block template |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Validate Marketing Message Template |
Allows validation of marketing message template, such as email or landing page |
Marketing Template Management |
Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them. |
Validate Marketing Tactic Template |
Allows validation of marketing tactic template |
Marketing Template Usage |
Consumes marketing templates spanning email, landing page, tactic and block templates. |
View Marketing Block Template |
Allows viewing of marketing block template |
Marketing Template Usage |
Consumes marketing templates spanning email, landing page, tactic and block templates. |
View Marketing Message Template |
Allows viewing of marketing message template, such as email or landing page |
Marketing Template Usage |
Consumes marketing templates spanning email, landing page, tactic and block templates. |
View Marketing Tactic Template |
Allows viewing of marketing tactic template |