Marketing Manager (Job Role)

Leads coordination of marketing messaging, segmentation, communication channels, and campaign launches. Manages the marketing system, protocols and standards to optimize platform usage.

Role Hierarchy

The Marketing Manager job role directly and indirectly inherits these roles.

• Marketing Manager

  • Administer CRM documents on content server

  • Behavioral Intelligence Management

  • Content Administration

  • Customer Data Platform Management

  • Marketing Automation Management

  • Marketing Content Approval

  • Marketing Content Creation

  • Marketing Content Publishing

  • Marketing Content View

  • Marketing Digital Media Management

    • Marketing Digital Media Publishing

    • Marketing Digital Media View

  • Marketing Message Management

  • Marketing Program Management

  • Marketing Segment Management

    • Marketing Segment Usage

  • Marketing Specialist

    • Customer Data Platform Management

    • Customer Intelligence Workspace Usage

    • Marketing Analytics Usage

    • Marketing Automation Management

    • Marketing Block Usage

    • Marketing Campaign Usage

    • Marketing Command Center Usage

    • Marketing Content Creation

    • Marketing Content Usage

    • Marketing Content View

    • Marketing Digital Media Usage

    • Marketing Digital Media View

    • Marketing Form Template Usage

    • Marketing Home Usage

    • Marketing Message Management

    • Marketing Message Template Usage

    • Marketing Message Usage

    • Marketing Program Management

    • Marketing Program Usage

    • Marketing Segment Management

      • Marketing Segment Usage

    • Marketing Segment Usage

    • Marketing Tactic Distribution Usage

    • Marketing Tactic Template Usage

    • Marketing Template Usage

  • Marketing Template Management

    • Marketing Template Usage

Duties

This table lists the duties assigned directly and indirectly to the Marketing Manager job role.

Duty Role	Description
Administer CRM documents on content server	Allows to administer CRM documents on content server repository.
Behavioral Intelligence Management	Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality.
Content Administration	Allows to administer content in content repository
Customer Data Platform Management	Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality.
Customer Intelligence Workspace Usage	Consumes customer intelligence workspace.
Marketing Analytics Usage	Consumes marketing analytics.
Marketing Automation Management	Manages marketing automation.
Marketing Block Usage	Consumes marketing block.
Marketing Campaign Usage	Consumes campaigns.
Marketing Command Center Usage	Consumes marketing command center.
Marketing Content Approval	Approves all content produced by 'Marketing structured content creation' Role
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing
Marketing Content Publishing	Publishes all content approved by 'Marketing Content Approval' Role
Marketing Content Usage	Provides view-only access to all content, including unpublished content, from the Content submenu.
Marketing Content View	Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing
Marketing Digital Media Publishing	Publishes all digital media managed by 'Marketing Digital Media Management' Role
Marketing Digital Media Usage	Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle.
Marketing Digital Media View	Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing
Marketing Form Template Usage	Consumes form templates.
Marketing Home Usage	Consumes marketing home.
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.
Marketing Message Template Usage	Consumes message templates.
Marketing Message Usage	Consumes marketing message.
Marketing Program Management	Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.
Marketing Segment Management	Manages marketing segments for use in tactics and other marketing systems.
Marketing Segment Usage	Consumes marketing segments that are used in tactics and other marketing systems.
Marketing Tactic Distribution Usage	Consumes tactic distribution.
Marketing Tactic Template Usage	Consumes tactic templates.
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.

Privileges

This table lists privileges granted to duties of the Marketing Manager job role.

Granted Role	Granted Role Description	Privilege	Privilege Description
Behavioral Intelligence Management	Manages and optimizes the behavioral intelligence system across functional and setup areas. Configures the platform and oversees data governance and quality.	Manage Behavioral Intelligence	Allows the management of behavioral intelligence
Customer Data Platform Management	Manages and optimizes the CDP system to ensure accurate data collection, integration, and analysis. Configures the platform and oversees data governance and quality.	Manage Customer Data Platform	Allows the management of customer data platform
Customer Intelligence Workspace Usage	Consumes customer intelligence workspace.	View customer intelligence workspace page	Allows viewing of customer intelligence workspace page
Marketing Analytics Usage	Consumes marketing analytics.	View marketing analytics page	Allows viewing of marketing analytics page
Marketing Automation Management	Manages marketing automation.	Activate Marketing Automation	Allows the activation of marketing automation
Marketing Automation Management	Manages marketing automation.	Create Marketing Automation	Allows creation of marketing automation
Marketing Automation Management	Manages marketing automation.	Delete Marketing Automation	Allows deletion of marketing automation
Marketing Automation Management	Manages marketing automation.	Publish Marketing Automation	Allows publication of marketing automation
Marketing Automation Management	Manages marketing automation.	Update Marketing Automation	Allows for updating marketing automation
Marketing Automation Management	Manages marketing automation.	Validate Marketing Automation	Allows validation of marketing automation
Marketing Automation Management	Manages marketing automation.	View Marketing Automation	Allows viewing of marketing automation
Marketing Block Usage	Consumes marketing block.	View block designer page	Allows viewing of block designer page
Marketing Block Usage	Consumes marketing block.	View blocks list page	Allows viewing of blocks list page
Marketing Campaign Usage	Consumes campaigns.	View campaigns list page	Allows viewing of campaigns list page
Marketing Command Center Usage	Consumes marketing command center.	View marketing command center page	Allows viewing of marketing command center page
Marketing Content Approval	Approves all content produced by 'Marketing structured content creation' Role	Approve Structured Content	Allows approval of structured content
Marketing Content Approval	Approves all content produced by 'Marketing structured content creation' Role	Download Structured Content	Allows download of structured content
Marketing Content Approval	Approves all content produced by 'Marketing structured content creation' Role	View Structured Content	Allows viewing of structured content
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing	Create Structured Content	Allows creation of structured content
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing	Delete Structured Content	Allows deletion of structured content (only non-published content can be deleted)
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing	Download Structured Content	Allows download of structured content
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing	Update Structured Content	Allows for updating structured content
Marketing Content Creation	Access to create, edit, and delete content that's consumed in messages, such as landing pages. Produces all structured content that's consumed in Oracle Fusion Marketing	View Structured Content	Allows viewing of structured content
Marketing Content Publishing	Publishes all content approved by 'Marketing Content Approval' Role	Download Structured Content	Allows download of structured content
Marketing Content Publishing	Publishes all content approved by 'Marketing Content Approval' Role	Publish Structured Content	Allows publishing of structured content
Marketing Content Publishing	Publishes all content approved by 'Marketing Content Approval' Role	View Structured Content	Allows viewing of structured content
Marketing Content Usage	Provides view-only access to all content, including unpublished content, from the Content submenu.	View content page	Allows viewing of content page
Marketing Content View	Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing	Download Structured Content	Allows download of structured content
Marketing Content View	Provides view-only access to all content, including unpublished content, from the Content submenu in Oracle Fusion Marketing	View Structured Content	Allows viewing of structured content
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	Create Digital Media	Allows creation of digital media
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	Delete Digital Media	Allows deletion of digital media
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	Download Digital Media	Allows download of digital media
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	Publish Digital Media	Allows publication of digital media
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	Update Digital Media	Allows for updating digital media
Marketing Digital Media Management	Manages digital media, including images and documents, that are consumed in Oracle Fusion Marketing messages, such as landing pages and email designers. Produces all digital media that's consumed in Oracle Fusion Marketing after publishing	View Digital Media	Allows viewing of digital media
Marketing Digital Media Publishing	Publishes all digital media managed by 'Marketing Digital Media Management' Role	Download Digital Media	Allows download of digital media
Marketing Digital Media Publishing	Publishes all digital media managed by 'Marketing Digital Media Management' Role	Publish Digital Media	Allows publication of digital media
Marketing Digital Media Publishing	Publishes all digital media managed by 'Marketing Digital Media Management' Role	View Digital Media	Allows viewing of digital media
Marketing Digital Media Usage	Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle.	View digital media page	Allows viewing of digital media page
Marketing Digital Media View	Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing	Download Digital Media	Allows download of digital media
Marketing Digital Media View	Provides view-only access to all digital media, including unpublished media, from the media submenu from Ask Oracle in Oracle Fusion Marketing	View Digital Media	Allows viewing of digital media
Marketing Form Template Usage	Consumes form templates.	View form templates flow	Allows viewing of form templates flow
Marketing Form Template Usage	Consumes form templates.	View form templates list page	Allows viewing of form templates list page
Marketing Home Usage	Consumes marketing home.	View marketing home page	Allows viewing of marketing home page
Marketing Home Usage	Consumes marketing home.	View marketing home page along with other features	Allows viewing of marketing home page along with other features
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Create Marketing Message	Allows creation of marketing message using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Delete Marketing Message	Allows deletion of marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Preview Marketing Message	Allows the previewing of marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Proof Marketing Message	Allows the proofing of marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Publish Marketing Message	Allows publication of marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Update Marketing Message	Allows for updating marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	Validate Marketing Message	Allows validation of marketing message created using a template
Marketing Message Management	Manages marketing message assets created, spanning emails and landing pages.	View Marketing Message	Allows viewing of marketing message created using a template
Marketing Message Template Usage	Consumes message templates.	View message template and landing page template design pages	Allows viewing of message template and landing page template design pages
Marketing Message Template Usage	Consumes message templates.	View message template and landing page template list pages	Allows viewing of message template and landing page template list pages
Marketing Message Usage	Consumes marketing message.	View asset list	Allows viewing of the list of assets
Marketing Message Usage	Consumes marketing message.	View assets	Allows viewing of assets
Marketing Message Usage	Consumes marketing message.	View list of message assets	Allows viewing of the list of message assets
Marketing Message Usage	Consumes marketing message.	View message designer page	Allows viewing of message designer page
Marketing Message Usage	Consumes marketing message.	View message preview	Allows viewing of message preview
Marketing Message Usage	Consumes marketing message.	View message preview initiation page	Allows viewing of message preview initiation page
Marketing Program Management	Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.	Create Marketing Program	Allows creation of marketing program
Marketing Program Management	Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.	Delete Marketing Program	Allows deletion of marketing program
Marketing Program Management	Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.	Update Marketing Program	Allows for updating marketing program
Marketing Program Management	Manages the selection and execution of marketing programs, while also monitoring and maintaining individual programs.	View Marketing Program	Allows viewing of marketing program
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View available marketing programs	Allows viewing of available marketing programs
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View dashboard with list of available marketing programs	Allows viewing of the dashboard with list of available marketing programs
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View list of available marketing tactic cards	Allows viewing of the list of available marketing tactic cards
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View list of available marketing tactics	Allows viewing of the list of available marketing tactics
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View marketing program flow	Allows viewing of marketing program flow
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View tactic guided process navigation	Allows viewing of tactic guided process navigation
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View tactic metrics page	Allows viewing of tactic metrics page
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View tactic operational report page	Allows viewing of tactic operational report page
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View tactic report page	Allows viewing of tactic report page
Marketing Program Usage	Consumes marketing programs, while also monitoring and maintaining individual programs.	View tactic report summary page	Allows viewing of tactic report summary page
Marketing Segment Management	Manages marketing segments for use in tactics and other marketing systems.	Create Marketing Segments	Allows creation of marketing segment
Marketing Segment Management	Manages marketing segments for use in tactics and other marketing systems.	Delete Marketing Segments	Allows deletion of marketing segment
Marketing Segment Management	Manages marketing segments for use in tactics and other marketing systems.	Publish Marketing Segments	Allows publish of marketing segment
Marketing Segment Management	Manages marketing segments for use in tactics and other marketing systems.	Update Marketing Segments	Allows for updating marketing segment
Marketing Segment Usage	Consumes marketing segments that are used in tactics and other marketing systems.	View Marketing Segments	Allows viewing of marketing segment
Marketing Segment Usage	Consumes marketing segments that are used in tactics and other marketing systems.	View list of segments created via builder	Allows viewing of the list of segments created via builder
Marketing Segment Usage	Consumes marketing segments that are used in tactics and other marketing systems.	View segment builder page to create or update segments	Allows viewing of segment builder page to create or update segments
Marketing Segment Usage	Consumes marketing segments that are used in tactics and other marketing systems.	View segments	Allows viewing of segments
Marketing Tactic Distribution Usage	Consumes tactic distribution.	View tactic distribution details page	Allows viewing of tactic distribution details page
Marketing Tactic Distribution Usage	Consumes tactic distribution.	View tactic distribution export page	Allows viewing of tactic distribution export page
Marketing Tactic Distribution Usage	Consumes tactic distribution.	View tactic distribution flow	Allows viewing of tactic distribution flow
Marketing Tactic Template Usage	Consumes tactic templates.	View tactic authoring flow page	Allows viewing of tactic authoring flow page
Marketing Tactic Template Usage	Consumes tactic templates.	View tactic template configuration page	Allows viewing of tactic template configuration page
Marketing Tactic Template Usage	Consumes tactic templates.	View tactic templates list page	Allows viewing of tactic templates list page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Archive Marketing Block Template	Allows the archiving of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Archive Marketing Message Template	Allows the archiving of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Create Marketing Block Template	Allows creation of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Create Marketing Message Template	Allows creation of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Create Marketing Tactic Template	Allows creation of marketing tactic template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Delete Marketing Block Template	Allows deletion of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Delete Marketing Message Template	Allows deletion of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Delete Marketing Tactic Template	Allows deletion of marketing tactic template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Publish Marketing Block Template	Allows publication of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Publish Marketing Message Template	Allows publication of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Publish Marketing Tactic Template	Allows publication of marketing tactic template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Unarchive Marketing Block Template	Allows the unarchiving of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Unarchive Marketing Message Template	Allows the unarchiving of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Update Marketing Block Template	Allows for updating marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Update Marketing Message Template	Allows for updating marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Update Marketing Tactic Template	Allows for updating marketing tactic template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Validate Marketing Block Template	Allows validation of marketing block template
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Validate Marketing Message Template	Allows validation of marketing message template, such as email or landing page
Marketing Template Management	Manages marketing templates spanning email, landing page, tactic and block templates. Is the producer of all templates with full access to them.	Validate Marketing Tactic Template	Allows validation of marketing tactic template
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.	View Marketing Block Template	Allows viewing of marketing block template
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.	View Marketing Message Template	Allows viewing of marketing message template, such as email or landing page
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.	View Marketing Tactic Template	Allows viewing of marketing tactic template
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.	View marketing templates flow	Allows viewing of marketing templates flow
Marketing Template Usage	Consumes marketing templates spanning email, landing page, tactic and block templates.	View marketing templates list page	Allows viewing of marketing templates list page