MKT_SEM_CAMP_ADGROUPS
This table will be used to store the SEM Campaign Ad groups. Search Engine Marketing campaigns are made of one or many adgroups.Each Adgroup can have Ads and Keywords associated with it. This table will be the master table for the Campaigns Ads and Campaign Keywords tables.
Details
-
Schema: FUSION
-
Object owner: MKT
-
Object type: TABLE
-
Tablespace: USERS
Primary Key
| Name | Columns |
|---|---|
|
MKT_SEM_CAMP_ADGROUPS_PK |
ADGROUPID |
Columns
| Name | Datatype | Length | Precision | Not-null | Comments |
|---|---|---|---|---|---|
| ADGROUPID | NUMBER | 18 | Yes | AD Group Id | |
| VENDOR_ADGROUPID | VARCHAR2 | 1000 | Vendor AD Group Id | ||
| ADGROUPNNAME | VARCHAR2 | 1000 | AD Group Name | ||
| CAMPAIGNID | NUMBER | 18 | Campaign ID | ||
| SEM_VENDOR | VARCHAR2 | 1000 | SEM Vendor | ||
| CURRENTSTATUS | VARCHAR2 | 1000 | Current Status | ||
| CURRENTBUDGET | NUMBER | Current Budget | |||
| CURRENTBUDGETCURRENCY | VARCHAR2 | 1000 | Current Budget Currency | ||
| CLICKS | NUMBER | Clicks | |||
| IMPRESSIONS | NUMBER | Impressions | |||
| CTR | NUMBER | Click Thru Rate | |||
| AVGCPC | NUMBER | Average CPC | |||
| AVGPOSITION | NUMBER | To store avg position data element. | |||
| AVGCPM | NUMBER | To store average CPM for a given ad | |||
| COST | NUMBER | Cost | |||
| CONNECTIONID | NUMBER | 18 | Connection Id | ||
| KEYWORDS | VARCHAR2 | 1000 | Keywords | ||
| STARTDAY | DATE | Start Date | |||
| ENDDAY | DATE | End Date | |||
| CREATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who created the row. | |
| CREATION_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the creation of the row. | ||
| LAST_UPDATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who last updated the row. | |
| LAST_UPDATE_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the last update of the row. | ||
| LAST_UPDATE_LOGIN | VARCHAR2 | 32 | Who column: indicates the session login associated to the user who last updated the row. | ||
| OBJECT_VERSION_NUMBER | NUMBER | 9 | Yes | Used to implement optimistic locking. This number is incremented every time that the row is updated. The number is compared at the start and end of a transaction to detect whether another session has updated the row since it was queried. |
Foreign Keys
| Table | Foreign Table | Foreign Key Column |
|---|---|---|
| MKT_SEM_CAMP_ADGROUPS | mkt_sem_campaigns | CAMPAIGNID |
| mkt_sem_adgroup_results | mkt_sem_camp_adgroups | ADGROUP_ID |
| mkt_sem_campaign_keyword | mkt_sem_camp_adgroups | ADGROUPID |
| mkt_sem_campaign_ads | mkt_sem_camp_adgroups | ADGROUPID |
Indexes
| Index | Uniqueness | Tablespace | Columns |
|---|---|---|---|
| MKT_SEM_CAMP_ADGROUPS_N1 | Non Unique | Default | CAMPAIGNID, VENDOR_ADGROUPID |
| MKT_SEM_CAMP_ADGROUPS_PK1 | Unique | Default | ADGROUPID |