MKT_SEM_KEYWORD_RESULTS
This table will be used to store SEM Keyword Results.Total impressions, click and such other data about individual Search Engine Marketing keywords.
Details
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Schema: FUSION
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Object owner: MKT
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Object type: TABLE
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Tablespace: USERS
Primary Key
Name | Columns |
---|---|
MKT_SEM_KEYWORD_RESULTS_PK |
KEYWORDID, REPORTDATE |
Columns
Name | Datatype | Length | Precision | Not-null | Comments |
---|---|---|---|---|---|
CONNECTIONID | NUMBER | 18 | Yes | Connection Id | |
KEYWORDID | NUMBER | 18 | Yes | Keyword Id | |
VENDOR_KW_ID | VARCHAR2 | 1000 | Vendor Keyword Id | ||
KEYWORD | VARCHAR2 | 1000 | Keyword | ||
REPORTDATE | DATE | Yes | Report Date | ||
STATUS | VARCHAR2 | 1000 | Status | ||
IMPRESSIONS | NUMBER | Impressions | |||
CLICKS | NUMBER | Clicks | |||
CTR | NUMBER | Click Thru Rate | |||
AVGCPC | NUMBER | Average CPC | |||
COST | NUMBER | Cost | |||
AVGPOSITION | NUMBER | 'Average position' is a statistic attributed to each of your keywords. It refers to the average position on a search result page that an ad appears in when it's triggered by that keyword. | |||
AVGCPM | NUMBER | It's your average cost of 1000 impressions for your ad group or search keyword. | |||
CURRENCY | VARCHAR2 | 1000 | Currency | ||
CREATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who created the row. | |
CREATION_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the creation of the row. | ||
LAST_UPDATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who last updated the row. | |
LAST_UPDATE_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the last update of the row. | ||
LAST_UPDATE_LOGIN | VARCHAR2 | 32 | Who column: indicates the session login associated to the user who last updated the row. |
Foreign Keys
Table | Foreign Table | Foreign Key Column |
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MKT_SEM_KEYWORD_RESULTS | mkt_sem_campaign_keyword | KEYWORDID |
Indexes
Index | Uniqueness | Tablespace | Columns |
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MKT_SEM_KEYWORD_RESULTS_U1 | Unique | Default | KEYWORDID, REPORTDATE |
MKT_SEM_KEY_RESULTS_N1 | Non Unique | Default | CONNECTIONID, KEYWORDID, REPORTDATE |