1About Oracle Social Cloud

Overview of Oracle Social Cloud

Welcome to the Oracle Social Cloud application. This topic gives you an overview of Oracle Social Cloud and how to learn more about each individual area and feature of the application.

What is Oracle Social Cloud?

Oracle Social Cloud is a web-based application that helps brands and marketers monitor and analyze the engagement with that content.

Oracle Social Cloud groups all of our tools, Listen and Analyze, Engage, and Workflow and Automation under one website for access to our entire product suite.

Basic Terminology

Let's go over some terminology that you will see throughout these help topics. Many of these names or phrases will appear in other product help files, so it's important to know what they refer to.
  • Oracle Social Cloud -An application that hosts the following products: Publish, Content and Apps, Listen and Analyze, Engage, and Workflow and Automation, and Social Station.

  • Home - The area of the application where you can get updates on the product, release notes, helpful hints, basically anything you need to know. It's a good idea to check Home frequently to get the most up-to-date information on the application.

  • Listen and Analyze - A tool that gives you an in-depth look into how users are interacting with your Facebook Pages, Views, and Twitter channels. You can quickly and easily gauge how your content and brand is resonating with your influencers and communities and then take the actions needed to increase engagement, respond and make necessary adjustments.

  • Engage - A tool that helps you build stronger relationships through intelligent understanding of your social conversations and respond with appropriate action and engagement.

  • Workflow and Automation - The area of Oracle Social Cloud where you can organize and manage all aspects of your account, including users, channels, and topics. You can also manage your channels and users into organizational hierarchies with bundles and teams.

  • Facebook Page - Your brand or organization's home on Facebook. A Facebook Page has several tabs included by default, like the Wall and Info tabs.

  • Channel - Any social media source of data collected on your behalf. This includes Facebook Pages, Twitter accounts, topics, etc.

  • Topic - A channel whose data is publicly available content collected according to filtering rules set by you. Topics are search queries that collect mentions of a brand, product, industry, or any subject of interest from the social space. You use topics to analyze social data: to determine how a particular product is doing, to understand the opinions around your competitors' brands, to surface customer service issues, and more.

Related Topics

Sign In and Sign Out of Oracle Social Cloud

In Oracle Social Cloud, you only have to log in once to have access to all your Oracle Social Cloud programs.

To log in to Oracle Social Cloud:

  1. Sign in to Oracle Social Cloud using the following URL: https://cas.vitrue.com

    Note: When you log in to Oracle Social Cloud for the first time, you must set the password. Use this task to log in and then set your password. If you're logging in for the first time, you will be prompted to create a password of at least 8 characters (but no more than 255) with one letter, one number, and one special character.
  2. To sign out, click the user avatar icon, then select Sign Out .

Use the Oracle Social Cloud Navigation Drawer

Oracle Social Cloud is made up of several areas. To get from one area to another, you'll use the Oracle Social Cloud Navigation Drawer. This drawer enables you to determine which Oracle Social Cloud area you're currently in.

  1. Click the menu icon beside the Oracle Social Cloud logo.

    The Navigation Drawer expands and displays all the Oracle Social Cloud programs you have access to.
  2. Click a program in the Navigation Drawer, and you're taken to its home page.

Work with the Bundle Picker

Use the bundle drop-down menu to switch between bundles associated with your account.

Click the drop-down list to select a new bundle.

What we previously called your account will now appear as a top-level bundle. If you only have one account, only one top-level bundle will be displayed.


Clicking on a bundle will open a preview in the Search window. If the bundle has sub-bundles, a folder icon will be displayed in the preview.

As you click on bundles and sub-bundles, you will path back to your original search is created in the Search window. You can click any part of that path to navigate to a previously searched bundle.

Once you find the bundle you want, highlight it. Click Select This Bundle and the page will refresh to that bundle.

Searching Your Bundles

If you aren't sure where to find the bundle you want, you can search for it in the Search for bundle field.This operation will search your entire account, not just forward from where you're in the folder structure.

Important: Firefox 28.0 has a bug that prevents search in the bundle picker from working. Firefox is working on the problem, but until it's solved, please use another browser or an earlier version of Firefox.

Supported Browsers

The following tables list browsers supported by Oracle Social Cloud:

This table lists browsers supported by Oracle Social Cloud.

Table Supported Browsers for Oracle Social Cloud

Browser Supported Version Operating System
Chrome 53 Mac
  • Yosemite (10.10.x)

  • El Capitan (10.11.x)

Windows 8 or later

  • 45 ESR

  • 49

  • Yosemite (10.10.x)

  • El Capitan (10.11.x)

Windows 8 or later

Internet Explorer 11 Windows 8 or later
Safari 9 Mac
  • Yosemite (10.10.x)

  • El Capitan (10.11.x)

This table lists mobile browsers supported by Oracle Social Cloud.

Table Supported Mobile Browsers for Oracle Social Cloud

Browser Supported Version Operating Systems
Chrome 52 Android
  • Mashmallow (6.0 — 6.0.1)

  • Nougat (7.0)

Safari iOS 9.3.x native iOS 9.1 or higher

Overview of the Oracle Social Cloud Home Page

The Oracle Social Home page is your Oracle Social account hub that keeps you up to date on what's going on in your account.


Alerts show you any urgent items that require your immediate attention, whether for your company's account or your specific user account.

Next Steps

Next Steps gives you guidance by pointing you toward areas of Oracle Social Cloud that you have yet to take advantage of or warn you of situations that aren't critical, but might become critical if left unattended.

Account Summary

For administrator users in accounts billed by message usage, Account Summary shows you at glance how many messages have been used against your purchased amount for the current billing period. It also provides basic account statistics and Engage metrics. For non-administrators, the Engage metrics specific to your user will be shown.

Trends & Buzz

Trends & Buzz allows you to better visualize volume trends over the past 30 days within 12 predefined industry categories. Any volume spikes that are detected will appear within a shaded area on the message activity chart. In addition, themes for a rolling 30 day window are shown below the activity chart.

Product Highlights

Product Highlights keeps you up-to-date on announcements for the Oracle Social Cloud platform, featuring both release notes and timely status updates.


Help provides quick links to help documentation and tutorials for quick reference at your finger tips.

Overview of Social Station

Social Station is your home base for Dashboards and Intelligence Centers. Dashboards display a set of custom analytics that you pick and select. Intelligence Centers display social media content, allowing you to visualize social media trends. You can display insights based around a topic.

Note: The Social Station Dashboard is a legacy product feature that is supported only for select existing customers. The Social Station Dashboard feature described in this topic isn't available to new customers.

Get Started with Social Station

You access Social Station from the main Navigation drop-down list.

When you navigate to Social Stations, click Intelligence Centers. This is your home page for your Intelligence Center views. All the views you create will appear on this page.
  • Topic Insights View: Display metrics on topics you have created in Listen and Analyze.

Add a Topic Insight View

  1. From the Intelligence Center home page, click Add New.

  2. From the sub-menu, you chose the view you want to add.

  3. Select Add New Topic Insights View.

  4. In the Add a Topic Insight View modal, provide the following information:

    • Name - Give your view a name.
      Note: If you don't give your view a name, it will use the topic name by default.
    • Description - Give your view a short description.

    • Select Topic - Select which topic from Listen and Analyze that you want to display metrics from.

    • Select View Type - Select from two different Topic view types:
      • Theme View - Displays a word cloud of the terms used most often with the selected topic

      • Demographics View - Displays demographic metrics for the selected topic

    Once you have made all your selections, click Done and your view will appear on the home page.

Organize and Display Your Views

Once you have created views, you can sort them by Topic Insights using sort buttons.

You can delete and view by hovering over it until a trash can icon appears, and then clicking the icon will delete the view.

Note: This won't delete the topic to which the view is connected.

Display Your View

Once you have created a view, you're ready to display it.

To display the view correctly, ensure the following:
  • Change your screen resolution to 1080p.

  • Put your browser in Presentation mode.

Overview of the Topics Insight Theme View

The Theme view displays a word cloud of the themes for your topic, plus three metrics on those themes. The display rotates every 10 seconds, changing to a new theme with the metrics for that theme.

On the screen, a the theme cloud appears along with the name of the current theme being displayed and the following metrics on that theme:
  • Volume - Measurement of the number of mentions in the theme, compared to the other themes in the set for the topic. Displayed as a chart, as low, medium, high, very high, or highest volume.

  • Topic Accuracy - Measurement of how similar the individual theme is to the topic. Displayed as a bar graph, as off topic, slightly off topic, on topic, very on topic, or exactly on topic.

  • Content Focus - Measurement of how similar the individual mentions are to each other; the more similar they are, the higher the focus. Displayed as a chart, as very diverse, diverse, slightly focused, focused, or highly focused.

The appearance of this chart also gives you insights into the theme:
  • Distance - Measurement of how accurate the content of the theme is to the topic. The further away from the center, the less similar the theme is to the topic.

  • Color - Measurement of the focus of the content; the darker the chart presented as a circle, the more focused.

  • Size - Measurement of the number of mentions; the larger the chart, presented as a circle, the more mentions there are in it.

Overview of the Topics Insight Demographic View

The Demographic view displays metrics about near real-time engagement on a specific Listen and Analyze topic. The display refreshes every 20 seconds, updating the data in the metrics.

You'll see the following metrics:
  • Gender Breakdown - The percentages of males and females talking about the selected topic.

  • Social Sources - Displays how much content is coming from the various social sources, including:

    • Blogs: publication of personal thoughts and web links

    • Consumer reviews: customer opinion sites of products and services

    • Message boards: online discussion sites

    • Microblogs: Twitter

    • News: current events and updates

    • Social Networks: Facebook and G+

    • Video: YouTube

  • Net Sentiment -The percent change between the messages collected in the current day versus messages collected in the previous day using the formula [number of positive mentions minus the number of negative mentions) divided by (the number of positive mentions plus the number of negative mentions).

  • Volume - The number of mentions categorized by topic.

  • Reach -The sum of the total number of followers per author per mention. This could also be called "potential reach", as it calculates the potential number of people who could see a mention.

  • Recent Activity - The volume and reach of the activity on the topic. Each bar represents a 20 second window. A dark blue bar represents volume, and a light blue bar represents reach (Twitter only).
    Note: The height of each bar's segment (reach or volume) are relative.
  • Twitter Activity - The amount of recent Twitter activity on the topic.

  • Mentions - A sample of mentions, which are examples of the content coming in from the topic.